HEY THERE, JUNIOR -- GOODWILL GAMES LAUNCH KIDS' INITIATIVE

          The Goodwill Games unveiled their inaugural children's
     initiative -- The Junior Goodwill Games -- which will
     oversee local and sectional competition information; sponsor
     support; and the involvement of over 120 cable operators
     nationwide.  Olympic decathlon champion Dan O'Brien is the
     program's main spokesperson.  The program is expected to
     reach one million children through track and field, swimming
     and basketball competitions.  Supporting O'Brien as
     spokespeople are Olympic swimmer Jenny Thompson and Hawks G
     Steve Smith.  All three athletes will appear in national
     print/TV ads, as well as present awards at the Junior Games
     finals.  Universal Marketing Associates is administering the
     program, which starts May 15, and the Games will be promoted
     through SI for Kids.  Three Goodwill Games sponsors will be
     involved in the Junior Games -- Johnson & Johnson is
     sponsoring swimming, Snapple is sponsoring track and field
     and Canon is sponsoring basketball (Goodwill Games).  The
     competitions will involve 8-to-13-year-olds (NEWSDAY, 4/29).