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The Back Of The Book

SRI CHARTS WHAT A TITLE SPONSOR MAY RECEIVE AT THE MASTERS

          In the two weeks prior to The Masters, Sponsorship     Research International (SRi) polled 207 golf fans about     various aspects of golf sponsorship.  The survey found that     62% of respondents agreed with the statement that The     Masters "is in a class of its own because it does not allow     any on-course advertising."  As far as golf sponsorship in     general, 42% of those surveyed agreed with the statement,     "there is too much advertising clutter at golf events,"     while 33% agreed with the statement, "I notice which     companies have boards at golf events."  As a follow-up to     the survey, SRi analyzed CBS's final-round coverage of The     Masters on April 12 to measure the amount of exposure a     title sponsor would have received.  SRi measured the amount     of airtime "The Masters" words/logo received during the     broadcast.  ^ = entire broadcast time minus commercials.
EVENT DATE LENGTH^
The Masters Final Round
4/12
3:07:25

LOCATION
LEGIBILITY
%
BROADCAST
HOURLY
RATE
On-Screen
0:30:09
16.1
0:09:39
Flag
0:01:17
0.7
0:00:25
Caddie Uniform
0:01:31
0.8
0:00:29
Caddie Hat
0:00:50
0.4
0:00:16
Green Jacket
0:01:15
0.7
0:00:24
MASTERS NET TOTAL
0:34:28
18.4
0:11:02

 

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