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FOX SPORTS SET TO ENTER THE MAGAZINE BIZ WITH NFL PREVIEW
Published April 28, 1998
Fox Sports "will wade into the crowded sports-magazine waters" in a joint venture with Petersen Publishing Co., according to Jensen & Kerwin of AD AGE. Fox and Petersen will produce the "Fox Sports NFL '98 Preview" insert, which "could be the first step toward developing a sports magazine to go up against" SI and ESPN. The football preview insert will be distributed through seven Petersen titles, including Four Wheel & Off Road, Hot Rod, Motor Trend, Motorcyclist, Mountain Biker, Petersen's Sport Truck and Sport. Total circulation will be about 4 million. The insert will have 36 pages, includes "at least" 10 ad pages. Fox Sports Senior VP/Marketing Neal Tiles said that the venture is being viewed as "a promotional platform for Fox Sports," and is "a way to think about a strategic partnership" with Petersen. Tiles: "We are testing the waters." Jensen & Kerwin add that "most likely, the joint venture next will create similar preview publications tied to the network's other sports properties, specifically" baseball and hockey. The NFL content will feature Fox personalities such as Howie Long and John Madden (AD AGE, 4/27 issue).