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DO PLAYOFFS BRING OUT THE BEST IN THE NETS THAT CARRY THEM?

          The NBA and NHL playoffs dominated this past weekend's     TV sports coverage.  USA TODAY reports that Fox's NHL     regional action on Sunday averaged a 2.3, down 8% from '97,     while ESPN's ratings fell 38% to a .5 and ESPN2's "tumbled"     29%, also to .5, for the first three nights of the playoffs     (USA TODAY, 4/28).  In DC, Leonard Shapiro examines Fox's     coverage of Sunday's Capitals-Bruins game under the header,     "Upon Further Review, Fox, NHL, Got It Right."  Shapiro     writes that "for the most part, Fox provided an ...     outstanding broadcast, particularly on the production end."      He adds that viewers "were shown fabulous camera angles and     replays galore," and notes that Fox's "ability to put     microphones all over ... enhanced the coverage" (WASHINGTON     POST, 4/28).  In Boston, Jim Greenidge reports that Sunday's     Caps-Bruins game earned Fox's best-ever numbers in that     market, posting an 8.2/17.  The rating peaked at 9.1 during     the second overtime (Jim Greenidge, BOSTON GLOBE, 4/28).          NBA ACTION: USA TODAY's reports that NBC's weekend     playoff ratings dipped 6% to a 6.7.  While Sunday's rating     was "about even" with the '97 number, Saturday's number     dropped 12%.  TNT's Thursday/Friday NBA coverage jumped 21%     from '97, to a 2.3 from 1.9 (USA TODAY, 4/28).  In Houston,     David Barron writes that TNT's 2.9 rating for Rockets-Jazz     Game One on Thursday is its highest number so far.      Saturday's Game Two of the Rockets-Jazz earned an 11.7/22     local rating on Houston's KHTV (HOUSTON CHRONICLE, 4/28).      In N.Y., Richard Sandomir reviews NBC's pairing of Doug     Collins and Isiah Thomas on its No. 1 NBA broadcast team,     calling it "flawed."  Thomas, writes Sandomir, "has improved     since his awkward start ... [b]ut [he] is not a No. 1     analyst, and no one should have expected him to be."  Noting     that Collins was hired "because he became the best NBA     analyst" at TNT, Sandomir asks, "Why hire the best only to     make him split time with a rookie?" (N.Y. TIMES, 4/28).           CATCH AIR: Turner Sports will unveil the new     SporTVision System technology, which measures a player's     vertical leap, during tonight's Heat-Knicks broadcast from     MSG.  Turner will also use the measuring system, known as     AIRf/x, on tomorrow's Nets-Bulls game (SporTVision).

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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