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CONDE NAST SPORTS FOR WOMEN PREPARES FOR NAME CHANGE

          Conde Nast Sports for Women next month will take the
     name of the recently acquired 200,000-circulation Women's
     Sports & Fitness (WS&F), according to Lisa Granatstein of
     MEDIAWEEK.  Conde Nast says that the name change "reflects
     the book's focus on healthy, active lifestyle through both
     sports and fitness."  But Granatstein reports that the move
     "also represents a step back from the company's recent
     penchant for attaching its name to the titles of some of its
     books."  The words "Conde Nast" will appear on WS&F's spine,
     and Conde Nast "hopes the name change will also help clear
     up where the title should be placed on newsstands," moving
     it away from traditional men's sports titles.  Granatstein
     reports that following the June issue, due May 12, Conde
     Nast "will scale the title back from monthly to six per year
     and print on heavier stock" (MEDIAWEEK, 4/27 issue).
 
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