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CONDE NAST SPORTS FOR WOMEN PREPARES FOR NAME CHANGE
Published April 28, 1998
Conde Nast Sports for Women next month will take the name of the recently acquired 200,000-circulation Women's Sports & Fitness (WS&F), according to Lisa Granatstein of MEDIAWEEK. Conde Nast says that the name change "reflects the book's focus on healthy, active lifestyle through both sports and fitness." But Granatstein reports that the move "also represents a step back from the company's recent penchant for attaching its name to the titles of some of its books." The words "Conde Nast" will appear on WS&F's spine, and Conde Nast "hopes the name change will also help clear up where the title should be placed on newsstands," moving it away from traditional men's sports titles. Granatstein reports that following the June issue, due May 12, Conde Nast "will scale the title back from monthly to six per year and print on heavier stock" (MEDIAWEEK, 4/27 issue).