MLB, PINK Launch Latest Branded Apparel Chevy Launching Campaign Around ManU Deal Classified Advertisements Verizon Makes IndyCar Sponsorship Official NFL Teams Splurge In Free Agency ESPN's Wildhack Talks Fowler Double Duty BoSox To Implement Dynamic Pricing For Tickets A's Look Forward To New Spring Training Digs A-10 Says Not So Fast To ACC's Barclays Hopes Zaninovich Tapped As Pac-12 Deputy Commish
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The NBA named GARY JOCKERS GM of the NBA Store, which will open in September '98 in NY. He will be responsible for all store operations. Previously, Jockers was GM of the FAO Schwarz store in NY (NBA)....LISA EVANS, PR Coordinator of The Golf Channel, was named Public Relations Manager (BROADCASTING & CABLE, 4/27)....MICHAEL FOX has been promoted to VP/Worldwide Ad Sales at ESPN Int'l. Fox had been Dir Worldwide Ad Sales since January '97 (ESPN Int')....The Western Hockey League named CHRIS POTENZA its Dir of Marketing. Potenza served as Corporate Marketing Exec for the NHL Devils since March '97 (WPHL).
Long-time MLB exec GABE PAUL died Sunday at the age of 88. Paul was a former Yankees President and served as Indians President & CEO. He also was a top exec for the Reds and Astros (ST. PETERSBURG TIMES, 4/28)....NFL Enterprises Sales Manager JEFFREY JOHNSON was honored by the Direct-To-Home and telecom industry as the recipient of the first-even T. HOWARD FOUNDATION Leadership Award. Johnson was recognized for his contributions which personify the Foundation's mission of promoting a diversified work place (NFLE)....Chargers QB RYAN LEAF appeared on the "Late Show" with DAVID LETTERMAN. Leaf, on being in San Diego: "I'm thinking a house on the beach won't suck" (CBS, 4/27)....ED BURNS of "The Brothers McMullen" fame has agreed to star in a new sports film, "Trillion," from New Line Cinema. The film is about "an overachieving, 29-year-old NBA basketball player who discovers he has a heart condition but can't bear to quit the sport" (DAILY VARIETY, 4/28)....VT-based Fuse Integrated Sports Marketing Founder TERESA BOWKER is featured in AD AGE's "On A Roll." Bowker's firm targets young, active consumers, and her tip is, "Kids are skeptics. Avoid overt promotions screaming 'sponsorship,' instead using brands in very relevant, service-based ways" (AD AGE, 4/27)....Bucks G RAY ALLEN appeared on this morning's "GMA" to discuss his starring role in SPIKE LEE's "He Got Game." Allen said that more acting roles were "definitely" in his future ("Good Morning America," ABC, 4/28).