SBD/28/Sports Industrialists

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              The NBA named GARY JOCKERS GM of the NBA Store, which
         will open in September '98 in NY.  He will be responsible
         for all store operations.  Previously, Jockers was GM of the
         FAO Schwarz store in NY (NBA)....LISA EVANS, PR Coordinator
         of The Golf Channel, was named Public Relations Manager
         (BROADCASTING & CABLE, 4/27)....MICHAEL FOX has been
         promoted to VP/Worldwide Ad Sales at ESPN Int'l.  Fox had
         been Dir Worldwide Ad Sales since January '97 (ESPN
         Int')....The Western Hockey League named CHRIS POTENZA its
         Dir of Marketing.  Potenza served as Corporate Marketing
         Exec for the NHL Devils since March '97 (WPHL).

    Print | Tags: ESPN, NBA, New Jersey Devils, NHL, People and Pop Culture, Walt Disney

              Long-time MLB exec GABE PAUL died Sunday at the age of
         88.  Paul was a former Yankees President and served as
         Indians President & CEO.  He also was a top exec for the
         Reds and Astros (ST. PETERSBURG TIMES, 4/28)....NFL
         Enterprises Sales Manager JEFFREY JOHNSON was honored by the
         Direct-To-Home and telecom industry as the recipient of the
         first-even T. HOWARD FOUNDATION Leadership Award.  Johnson
         was recognized for his contributions which personify the
         Foundation's mission of promoting a diversified work place
         (NFLE)....Chargers QB RYAN LEAF appeared on the "Late Show"
         with DAVID LETTERMAN.  Leaf, on being in San Diego: "I'm
         thinking a house on the beach won't suck" (CBS, 4/27)....ED
         BURNS of "The Brothers McMullen" fame has agreed to star in
         a new sports film, "Trillion," from New Line Cinema.  The
         film is about "an overachieving, 29-year-old NBA basketball
         player who discovers he has a heart condition but can't bear
         to quit the sport" (DAILY VARIETY, 4/28)....VT-based Fuse
         Integrated Sports Marketing Founder TERESA BOWKER is
         featured in AD AGE's "On A Roll."  Bowker's firm targets
         young, active consumers, and her tip is, "Kids are skeptics. 
         Avoid overt promotions screaming 'sponsorship,' instead
         using brands in very relevant, service-based ways" (AD AGE,
         4/27)....Bucks G RAY ALLEN appeared on this morning's "GMA"
         to discuss his starring role in SPIKE LEE's "He Got Game." 
         Allen said that more acting roles were "definitely" in his
         future ("Good Morning America," ABC, 4/28). 

    Print | Tags: ABC, CBS, Cincinnati Reds, Cleveland Indians, Houston Astros, Milwaukee Bucks, MLB, NBA, New York Yankees, NFL, San Diego Chargers, People and Pop Culture, Viacom, Walt Disney
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