Weekend Plans With NBC's Jim Bell NBC To Use New Camera Tech For Boxing NBC Sports Radio To Air All Triple Crown Races Marv Albert To Call NBC's Primetime Boxing Blues A Key Part Of NBC's NHL Schedule Boston Super Bowl Rating Best In 10 Years Super Bowl Again Sets New TV Record NBC Sees Jump In Several Metrics For SB Stream App Review: NBC's Super Bowl Live-Stream NBC Sets Record With 49.7 SB Overnight Rating
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SBD/28/Sponsorships Advertising Marketing
Published April 28, 1998
Tricon Global Restaurants consolidated its $300M national TV buying duties at NY-based Young & Rubicam's Media Edge, giving the shop responsibility for KFC, Pizza Hut and Taco Bell. AD AGE's Kramer & Ross report that while McDonald's is currently negotiating with NBC for commercial time for the next five Olympic Games, it is devoting "nearly half its media budget to local advertising." That has left industry watchers to "wonder if the marketer will pony up for category exclusivity. If it doesn't, it could open an [Olympic] window for Tricon" (AD AGE, 4/27 issue). OTHER NOTES: SRi Research has been appointed the Official Market Research Agency for the ICC Cricket World Cup '99. Two key research elements will include a review of worldwide TV coverage and audience levels of the event, together with a two-phase consumer survey across the UK (SRi)....Dexter Shoes reached a deal with Strike Ten Entertainment to serve as a sponsor of the WIBC Queens and the Brunswick Intercollegiate Bowling Championships, May 10- 16, in Davenport, IA. The sponsorship includes broadcast media, event signage and display at tournament venues (Strike Ten)....GOLFWEEK's "Forecaddie" reports that talks between Nick Faldo and Mizuno USA ended April 20 "with no deal to extend his contract" (GOLFWEEK, 4/25 issue).