SBD/28/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          Tricon Global Restaurants consolidated its $300M
     national TV buying duties at NY-based Young & Rubicam's
     Media Edge, giving the shop responsibility for KFC, Pizza
     Hut and Taco Bell.  AD AGE's Kramer & Ross report that while
     McDonald's is currently negotiating with NBC for commercial
     time for the next five Olympic Games, it is devoting "nearly
     half its media budget to local advertising."  That has left
     industry watchers to "wonder if the marketer will pony up
     for category exclusivity.  If it doesn't, it could open an
     [Olympic] window for Tricon" (AD AGE, 4/27 issue).
          OTHER NOTES: SRi Research has been appointed the
     Official Market Research Agency for the ICC Cricket World
     Cup '99.  Two key research elements will include a review of
     worldwide TV coverage and audience levels of the event,
     together with a two-phase consumer survey across the UK
     (SRi)....Dexter Shoes reached a deal with Strike Ten
     Entertainment to serve as a sponsor of the WIBC Queens and
     the Brunswick Intercollegiate Bowling Championships, May 10-
     16, in Davenport, IA.  The sponsorship includes broadcast
     media, event signage and display at tournament venues
     (Strike Ten)....GOLFWEEK's "Forecaddie" reports that talks
     between Nick Faldo and Mizuno USA ended April 20 "with no
     deal to extend his contract" (GOLFWEEK, 4/25 issue). 

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McDonalds, NBC

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