NBC's Request To Alter Parade Order Denied NBC Partners With BuzzFeed For Rio British Open Gets Best Rating Since '09 NBC Sticks With Authentication For Olympic Streaming NBC/Golf Channel Put Resources Behind Open Sport Ngin Acquired By NBC Sports Group Lazarus Says NBC Will Turn A Profit On Rio Golf Channel Using Open To Land Younger Viewers NBC Daytona Audience Strong In Year 2 NBC Plans Record Amount Of Olympic TV
SBD/28/Sponsorships Advertising Marketing
Published April 28, 1998
Tricon Global Restaurants consolidated its $300M national TV buying duties at NY-based Young & Rubicam's Media Edge, giving the shop responsibility for KFC, Pizza Hut and Taco Bell. AD AGE's Kramer & Ross report that while McDonald's is currently negotiating with NBC for commercial time for the next five Olympic Games, it is devoting "nearly half its media budget to local advertising." That has left industry watchers to "wonder if the marketer will pony up for category exclusivity. If it doesn't, it could open an [Olympic] window for Tricon" (AD AGE, 4/27 issue). OTHER NOTES: SRi Research has been appointed the Official Market Research Agency for the ICC Cricket World Cup '99. Two key research elements will include a review of worldwide TV coverage and audience levels of the event, together with a two-phase consumer survey across the UK (SRi)....Dexter Shoes reached a deal with Strike Ten Entertainment to serve as a sponsor of the WIBC Queens and the Brunswick Intercollegiate Bowling Championships, May 10- 16, in Davenport, IA. The sponsorship includes broadcast media, event signage and display at tournament venues (Strike Ten)....GOLFWEEK's "Forecaddie" reports that talks between Nick Faldo and Mizuno USA ended April 20 "with no deal to extend his contract" (GOLFWEEK, 4/25 issue).