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BARBIE A MULTI-SPORT ATHLETE: MATTEL ALIGNS WITH FIFA WOMEN
Published April 28, 1998
Mattel has signed a deal with the '99 FIFA Women's World Cup Organizing Committee to become a major licensee of the Women's World Cup in '99. In conjunction with the deal, Mattel will release a Women's World Cup Barbie doll later this year. U.S. team star Mia Hamm will be a spokesperson for the Women's World Cup soccer Barbie doll. Hamm will appear on the packaging for the doll and in advertising for Mattel. Other sports-themed Barbies include the WNBA Barbie and Olympic Skater Barbie (Mattel). According to a WALL STREET JOURNAL staff report, sources say Mattel has agreed to spend "more than" $1M to advertise the doll and to become a licensee of the event, which will be held in seven U.S. cities in June of '99 (WALL STREET JOURNAL, 4/28).