MMF: Autosports And The Fan Experience MMF: Ways To Attract A New Audience MMF: NHRA Seen As More Of A Business Now MMF: Compelling Digital Content A Necessity MMF: IndyCar Eyeing New Territories MMF: Daytona Rising Key To Drawing More Fans MMF: Johnson Reflects On Early Days Of His Brand SB XLVIII To Be Most Expensive Ever Attendance Drops For Bills In Toronto Series Homeowners Look To Cash In On Super Bowl
THE BEST OF BROADWAY: TALKS FOR FASTEST MAN II IN TIMES SQ
Published April 28, 1998
Negotiations are "under way to stage" a race between Donovan Bailey and Michael Johnson as "a finale to this summer's Goodwill Games," according to Neal Travis of the N.Y. POST. The race, for a purse that "could total more than" $5M, "would be staged on a track laid down in Times Square, and would be televised live around the world." Agents for Johnson, Bailey and Goodwill-backer Ted Turner "are reportedly trying to line up major sponsors for the classic matchup," which would be a replay of their head-to- head race last June in Toronto (N.Y. POST, 4/27).