Menu
Leagues and Governing Bodies

NEW NIKE NEMESIS? TEARDROP FORMS MINOR LEAGUE GOLF TOUR

          TearDrop Golf Co. has "pieced together a 75 event minor
     league golf tour in hopes of seeding its gear and brand"
     among golfers, according to Richard Wilner of the N.Y. POST. 
     In just its first year of business, the TearDrop Tour is
     offering roughly $4M in prize money and is attracting
     hundreds of thousands of dollars in corporate sponsorship
     money, with deals with United Airlines and Crown Royal
     already in place.  The latter will sponsor the Tour's Crown
     Royal Open in July.  Wilner writes that TearDrop has become
     "the largest developmental golf tour and is positioned as
     sort of a Double-A minor league."  Wilner equates the Nike
     Tour as the Triple-A minor league to the PGA Tour.  TearDrop
     CEO Rudy Slucker said that while the top 15 players on its
     tour will not automatically make the PGA Tour, as Nike's top
     finishers do, he considers the Nike Tour "a rival and will
     look to grow his tour's purses to Nike Tour levels."  The
     Nike Tour has a total purse of $7.4M compared to TearDrop's
     $4M (Richard Wilner, N.Y. POST, 4/24).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/04/24/Leagues-Governing-Bodies/NEW-NIKE-NEMESIS-TEARDROP-FORMS-MINOR-LEAGUE-GOLF-TOUR.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/04/24/Leagues-Governing-Bodies/NEW-NIKE-NEMESIS-TEARDROP-FORMS-MINOR-LEAGUE-GOLF-TOUR.aspx

CLOSE