SBD/24/Finance

OAKLEY SEES IMPROVED GROWTH; WILL NEW SHOES KICK-UP PROFITS?

          Oakley announced improved financial results for its 1Q,
     ended March 31.  Net income for the period grew 138% to
     $1.3M, or $0.02 a share, compared with net income of $0.6M,
     or $0.01 a share, for the comparable period in '97.  Net
     sales for the 1Q were $41M, up 19% over net sales of $34.4M
     posted for the '97 1Q.  Domestic net sales increased 37% to
     $24.1M, due largely to increased sales to Sunglass Hut,
     Oakley's largest customer.  Int'l net sales for the period
     were $16.9M, compared with $16.8M in 1Q '97 (Oakley). Oakley
     unveils "its highly anticipated athletic shoe, whose design
     has been a tightly guarded secret," on May 12 (Greg
     Hardesty, ORANGE COUNTY REGISTER, 4/23).
          
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