Olympic gold medal winner BRUCE JENNER was named Dir of
     Promotional Marketing for Allegiance Telecom.  He will also
     serve as commercial spokesperson (AD AGE, 4/23)....A-B
     promoted STEVE ULINE to Group Dir/Sports Marketing and Bud
     Sports.  Uline served as Dir of Bud Sports for the past five
     years (A-B)....Hurricanes GM JIM RUTHERFORD will hand his
     "administrative duties" to DEAN JORDAN, who is leaving his
     job as Exec VP with the NHL Panthers. Jordan will handle all
     arena, marketing, financial, ticketing and merchandising
     issues, while Rutherford will "concentrate full-time on the
     hockey operations" (Raleigh NEWS & OBSERVER, 4/23)....FL
     Citrus Sports (FCS), which runs the CompUSA FL Citrus Bowl,
     named former FCS President MARSHALL VERMILLION as its Game
     Chair for the '99 Bowl.  HARVEY MASSEY was elected President
     of FCS.  Walt Disney World Senior VP/Ops & Services BILL
     O'TOOLE was voted the President-Elect (FCS)....DONNA DOHERTY
     has left as Editor of Tennis Magazine, and has been replaced
     by MARK WOODRUFF, who was Assistant Managing Editor of
     Rolling Stone (TENNIS WEEK, 4/23 issue).

          On Tuesday, THE DAILY listed TOTAL SPORT magazine's Top
     10 Best Female Bodies, as voted upon by its readers.  The
     Top 5 Best Male Bodies were: 1) LINFORD CHRISTIE 2) EVANDER
     HOLYFIELD 3) LENNOX LEWIS 4) COLIN JACKSON and 5) STEVE
     REDGRAVE (TOTAL SPORT, 4/98 issue)....Stars C MIKE MODANO
     was featured by ESPN's Shelley Smith in a "SportsCenter"
     cover story entitled "Star Struck."  Having modeled Armani
     and posed for Cosmopolitan magazine, Smith said, "Mike
     Modano might be hockey's heartthrob."  Modano, on his cover
     boy status: "I get razzled from the guys about it, and I'm
     razzled about all those magazine shoots, but they're fun. I
     don't mind doing them" ("SportsCenter," ESPN, 4/22)....DALE
     EARNHARDT will be a guest voice on the May 3 episode of
     Fox's "King of the Hill" (USA TODAY, 4/23)....NFL Oilers
     Owner BUD ADAMS donated $100,000 to support repair efforts
     in the wake of the tornadoes which struck Nashville last
     week.  The NFL matched his donation (USA TODAY, 4/23).
     ...ESPN's CHRIS BERMAN was the main speaker at the sold-out
     Univ. of Calgary sports banquet last night.  Attendees paid
     $125 a ticket (CALGARY SUN, 4/23)....Univ. of Kansas F PAUL
     PIERCE signed with CA-based agent AARON GOODWIN, while his
     former teammate RAEF LAFRENTZ signed with DC-based DAVID
     FALK of F.A.M.E. (K.C. STAR, 4/23).