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Olympic gold medal winner BRUCE JENNER was named Dir of Promotional Marketing for Allegiance Telecom. He will also serve as commercial spokesperson (AD AGE, 4/23)....A-B promoted STEVE ULINE to Group Dir/Sports Marketing and Bud Sports. Uline served as Dir of Bud Sports for the past five years (A-B)....Hurricanes GM JIM RUTHERFORD will hand his "administrative duties" to DEAN JORDAN, who is leaving his job as Exec VP with the NHL Panthers. Jordan will handle all arena, marketing, financial, ticketing and merchandising issues, while Rutherford will "concentrate full-time on the hockey operations" (Raleigh NEWS & OBSERVER, 4/23)....FL Citrus Sports (FCS), which runs the CompUSA FL Citrus Bowl, named former FCS President MARSHALL VERMILLION as its Game Chair for the '99 Bowl. HARVEY MASSEY was elected President of FCS. Walt Disney World Senior VP/Ops & Services BILL O'TOOLE was voted the President-Elect (FCS)....DONNA DOHERTY has left as Editor of Tennis Magazine, and has been replaced by MARK WOODRUFF, who was Assistant Managing Editor of Rolling Stone (TENNIS WEEK, 4/23 issue).
On Tuesday, THE DAILY listed TOTAL SPORT magazine's Top 10 Best Female Bodies, as voted upon by its readers. The Top 5 Best Male Bodies were: 1) LINFORD CHRISTIE 2) EVANDER HOLYFIELD 3) LENNOX LEWIS 4) COLIN JACKSON and 5) STEVE REDGRAVE (TOTAL SPORT, 4/98 issue)....Stars C MIKE MODANO was featured by ESPN's Shelley Smith in a "SportsCenter" cover story entitled "Star Struck." Having modeled Armani and posed for Cosmopolitan magazine, Smith said, "Mike Modano might be hockey's heartthrob." Modano, on his cover boy status: "I get razzled from the guys about it, and I'm razzled about all those magazine shoots, but they're fun. I don't mind doing them" ("SportsCenter," ESPN, 4/22)....DALE EARNHARDT will be a guest voice on the May 3 episode of Fox's "King of the Hill" (USA TODAY, 4/23)....NFL Oilers Owner BUD ADAMS donated $100,000 to support repair efforts in the wake of the tornadoes which struck Nashville last week. The NFL matched his donation (USA TODAY, 4/23). ...ESPN's CHRIS BERMAN was the main speaker at the sold-out Univ. of Calgary sports banquet last night. Attendees paid $125 a ticket (CALGARY SUN, 4/23)....Univ. of Kansas F PAUL PIERCE signed with CA-based agent AARON GOODWIN, while his former teammate RAEF LAFRENTZ signed with DC-based DAVID FALK of F.A.M.E. (K.C. STAR, 4/23).