SBD/23/Sponsorships Advertising Marketing

UNIV. OF MEMPHIS GAMBLES ON SPONSORSHIP, TAKES ANOTHER LOOK

          The Univ. of Memphis, "reacting to criticism from some
     boosters, is reviewing the sponsorship" by a MS casino of a
     Tiger Clubs golf tournament, according to David Williams of
     the Memphis COMMERCIAL APPEAL.  UM AD R.C. Johnson: "I don't
     know that our position has changed any, but I certainly
     think it merits taking a look at it. ... [W]e have two
     choices.  We go as we are, or else I send them the money
     back."  The Horseshoe Casino is paying UM $10,000 for the
     Tiger Clubs/Horseshoe Casino Spring Golf Fling, scheduled
     for May 11.  The Tiger Clubs are the fund-raising program
     for the UM athletic department, and Johnson said that he
     thought a Tiger Club outing, "something away from the
     campus, not involving student-athletes," was an event for
     which he could utilize the casino's sponsorship (COMMERCIAL
     APPEAL, 4/22). In Memphis, Geoff Calkins: "We have gone so
     far with this endorsement stuff, we take so much of it for
     granted, that sometimes it's important to step back and
     remember that universities aren't supposed to exist for the
     sole purpose of making money" (COMMERCIAL APPEAL, 4/22).

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