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SBD/23/Sponsorships Advertising Marketing
UNIV. OF MEMPHIS GAMBLES ON SPONSORSHIP, TAKES ANOTHER LOOK
Published April 23, 1998
The Univ. of Memphis, "reacting to criticism from some boosters, is reviewing the sponsorship" by a MS casino of a Tiger Clubs golf tournament, according to David Williams of the Memphis COMMERCIAL APPEAL. UM AD R.C. Johnson: "I don't know that our position has changed any, but I certainly think it merits taking a look at it. ... [W]e have two choices. We go as we are, or else I send them the money back." The Horseshoe Casino is paying UM $10,000 for the Tiger Clubs/Horseshoe Casino Spring Golf Fling, scheduled for May 11. The Tiger Clubs are the fund-raising program for the UM athletic department, and Johnson said that he thought a Tiger Club outing, "something away from the campus, not involving student-athletes," was an event for which he could utilize the casino's sponsorship (COMMERCIAL APPEAL, 4/22). In Memphis, Geoff Calkins: "We have gone so far with this endorsement stuff, we take so much of it for granted, that sometimes it's important to step back and remember that universities aren't supposed to exist for the sole purpose of making money" (COMMERCIAL APPEAL, 4/22).