Ole Miss Sets New Revenue Mark Texas Unveils New Ticket Upgrade Website New Houston AD Yurachek Settling In Georgia Approves Increased Athletic Budget Pac-12 Paces Ahead Of Other Conferences In Revenue Inside Auburn's Football Ticket Policy ND's Swarbrick Addresses Paying Players Slive Discusses Debuts Of CFP, SEC Network Nevada Waiting To Pay Cost Of Attendance South Carolina Pacing Well For Football Tickets
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DON'T BELIEVE THE FLORIST WHEN HE TELLS YOU ROSES ARE FREE
Published April 22, 1998
The Rose Bowl is expected to raise its ticket prices from $75 to $110 for the '99 game, "marking the second increase in four years, an overall boost" of 139% since the '95 game when tickets were $46, according to Lisa Dillman of the L.A. TIMES. The increase was confirmed Tuesday by Pac- 10 execs and it is subject to conference and Tournament of Roses Executive Committee approval (L.A. TIMES, 4/22).