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DON'T BELIEVE THE FLORIST WHEN HE TELLS YOU ROSES ARE FREE
Published April 22, 1998
The Rose Bowl is expected to raise its ticket prices from $75 to $110 for the '99 game, "marking the second increase in four years, an overall boost" of 139% since the '95 game when tickets were $46, according to Lisa Dillman of the L.A. TIMES. The increase was confirmed Tuesday by Pac- 10 execs and it is subject to conference and Tournament of Roses Executive Committee approval (L.A. TIMES, 4/22).