SBD/22/Collegiate Sports

DON'T BELIEVE THE FLORIST WHEN HE TELLS YOU ROSES ARE FREE

          The Rose Bowl is expected to raise its ticket prices
     from $75 to $110 for the '99 game, "marking the second
     increase in four years, an overall boost" of 139% since the
     '95 game when tickets were $46, according to Lisa Dillman of
     the L.A. TIMES.  The increase was confirmed Tuesday by Pac-
     10 execs and it is subject to conference and Tournament of
     Roses Executive Committee approval (L.A. TIMES, 4/22).

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