SBD/2/Sports Media


          USA Network will premiere "The 1998 Masters Tournament
     Special: The Course Of History," April 8 at 8:00pm ET.  The
     special, hosted by Bill Macatee and Peter Kostis will
     kickoff the net's coverage of The Masters, which will run
     early round coverage April 9 & 10 from 4:00-6:30pm ET.  Each
     day's broadcast will be replayed from 9:00-11:00pm ET (USA). 
     USA's ad time for its golf telecasts is "completely sold
     out," and USA VP/Eastern Sales Bob Riordan listed Microsoft,
     the U.S. Postal Service, Invesco and Delta Airlines as "new
     golf clients" for the net(Mike Reynolds, CABLE WORLD, 3/30).
          DIVOTS & DISH: The PGA Tour will produce, "PGA Tour
     Presents: Signature Golf," a weekly half-hour syndicated
     program that will feature a Tour player and a celebrity
     discussing and playing the game of golf, will debut during
     The Masters weekend.  Bill Macatee will host, and an episode
     featuring Brad Faxon and Glenn Frey has already been taped. 
     Among those committing to future episodes are players Fuzzy
     Zoeller, Nick Faldo and David Duval and celebrities Chris
     O'Donnell and Alice Cooper (GOLFWEEK, 3/28 issue).

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