RSNs Pushing MLB For Streaming Rights McCarver To Call 30 Cardinals Games Final Ratings Media Notes Fox' James Murdoch Discusses Sports Rights Media Notes Dish Unlikely To Carry SportsNet LA When Will Longhorn Net Get On DirecTV? Astros' Crane Expects New CSN Houston Offer Golf Channel Unveils Plans For "Arnie"
Upcoming Conferences and Events
SPECIAL ON THE MASTERS STARTS USA'S EVENT COVERAGE
Published April 2, 1998
USA Network will premiere "The 1998 Masters Tournament Special: The Course Of History," April 8 at 8:00pm ET. The special, hosted by Bill Macatee and Peter Kostis will kickoff the net's coverage of The Masters, which will run early round coverage April 9 & 10 from 4:00-6:30pm ET. Each day's broadcast will be replayed from 9:00-11:00pm ET (USA). USA's ad time for its golf telecasts is "completely sold out," and USA VP/Eastern Sales Bob Riordan listed Microsoft, the U.S. Postal Service, Invesco and Delta Airlines as "new golf clients" for the net(Mike Reynolds, CABLE WORLD, 3/30). DIVOTS & DISH: The PGA Tour will produce, "PGA Tour Presents: Signature Golf," a weekly half-hour syndicated program that will feature a Tour player and a celebrity discussing and playing the game of golf, will debut during The Masters weekend. Bill Macatee will host, and an episode featuring Brad Faxon and Glenn Frey has already been taped. Among those committing to future episodes are players Fuzzy Zoeller, Nick Faldo and David Duval and celebrities Chris O'Donnell and Alice Cooper (GOLFWEEK, 3/28 issue).