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SEATTLE VIEWERS SEEKING MARCELO GET BILL NYE, SCIENCE GUY
Published April 2, 1998
Due to FCC regulations which require stations to air three hours of children's programming per week, Seattle CBS affil KIRO "failed to air" Sunday's Lipton Championships men's tennis final, according to Kay McFadden of the SEATTLE TIMES. KIRO was given permission to "bump" some children's shows to air NCAA Men's Tournament games, and those hours had to be made up. In anticipation of such a scenario, last September KIRO had gotten an FCC exemption to designate March 29 as a "special multiple make-up day." At that time, the Lipton men's final was not yet on the CBS schedule, although a "CBS Sports Spectacular" without specific content was blocked in for the weekend. KIRO Program Dir Maria Marganis: "I thought I had all of the sports for the entire year and CBS didn't show the 29th as a sporting event. We didn't get the Lipton dates until around January." The failure to air the Lipton final prompted calls from "scores" of viewers (Kay McFadden, SEATTLE TIMES, 4/1).