SBD/2/Sports Media

SEATTLE VIEWERS SEEKING MARCELO GET BILL NYE, SCIENCE GUY

          Due to FCC regulations which require stations to air
     three hours of children's programming per week, Seattle CBS
     affil KIRO "failed to air" Sunday's Lipton Championships
     men's tennis final, according to Kay McFadden of the SEATTLE
     TIMES.  KIRO was given permission to "bump" some children's
     shows to air NCAA Men's Tournament games, and those hours
     had to be made up.  In anticipation of such a scenario, last
     September KIRO had gotten an FCC exemption to designate
     March 29 as a "special multiple make-up day."  At that time,
     the Lipton men's final was not yet on the CBS schedule,
     although a "CBS Sports Spectacular" without specific content
     was blocked in for the weekend.  KIRO Program Dir Maria
     Marganis: "I thought I had all of the sports for the entire
     year and CBS didn't show the 29th as a sporting event.  We
     didn't get the Lipton dates until around January."  The
     failure to air the Lipton final prompted calls from "scores"
     of viewers (Kay McFadden, SEATTLE TIMES, 4/1).

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