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MLB BROADCAST NEWS: LIN AIRS RANGERS IN HDTV, A SPORTS FIRST
Published April 2, 1998
LIN TV broadcast the Rangers' home opener Tuesday in high-definition TV signals (HDTV), becoming "the first live sports telecast" to use the new technology, according to Jennifer Files of the DALLAS MORNING NEWS. Fans "raved about the picture quality but moaned about the price of the sets," which are expected to retail for more than $5,000 when they become available near the end of '98. LIN, which owns local station KXAS-TV, aired the HDTV broadcast on its new local channel, which is designated specifically for its digital broadcasts. It broadcast the game using standard analog technology on KXAS (DALLAS MORNING NEWS, 4/2). On "Business Center," CNBC's Renay San Miguel said the "problem is" that "the only TV sets that can receive that signal" are at The Ballpark in Arlington. HDTV "sets aren't expected to be commercially available until this fall at the earliest." Miguel added that it is costing LIN TV "about $60-70,000 per game more" to broadcast in HDTV (CNBC, 3/31). MLB RATINGS: Tuesday's Rockies-D'Backs opener earned a 7.8 rating at 8:00pm MT on Fox Sports Rocky Mountain (FSR), the highest Rockies rating ever recorded on FSR (FSR)....In Baltimore, the Royals-Orioles opener Tuesday on WJZ came in at a 13.9/35, down 18% from '97's 16.9/40. The SUN's Milton Kent writes the warm weather in the area may have been a reason for the ratings drop (Baltimore SUN, 4/2).