SBD/2/Sports Media

MLB BROADCAST NEWS: LIN AIRS RANGERS IN HDTV, A SPORTS FIRST

          LIN TV broadcast the Rangers' home opener Tuesday in
     high-definition TV signals (HDTV), becoming "the first live
     sports telecast" to use the new technology, according to
     Jennifer Files of the DALLAS MORNING NEWS.  Fans "raved
     about the picture quality but moaned about the price of the
     sets," which are expected to retail for more than $5,000
     when they become available near the end of '98.  LIN, which
     owns local station KXAS-TV, aired the HDTV broadcast on its
     new local channel, which is designated specifically for its
     digital broadcasts.  It broadcast the game using standard
     analog technology on KXAS (DALLAS MORNING NEWS, 4/2).  On
     "Business Center," CNBC's Renay San Miguel said the "problem
     is" that "the only TV sets that can receive that signal" are
     at The Ballpark in Arlington.  HDTV "sets aren't expected to
     be commercially available until this fall at the earliest." 
     Miguel added that it is costing LIN TV "about $60-70,000 per
     game more" to broadcast in HDTV (CNBC, 3/31).
          MLB RATINGS: Tuesday's Rockies-D'Backs opener earned a
     7.8 rating at 8:00pm MT on Fox Sports Rocky Mountain (FSR),
     the highest Rockies rating ever recorded on FSR (FSR)....In
     Baltimore, the Royals-Orioles opener Tuesday on WJZ came in
     at a 13.9/35, down 18% from '97's 16.9/40.  The SUN's Milton
     Kent writes the warm weather in the area may have been a
     reason for the ratings drop (Baltimore SUN, 4/2).

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