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Published April 2, 1998
OLYMPICS: USA TODAY's Michael Hiestand examines NBC's Olympic efforts, noting the creation of new, in-house arm NBC Olympics, year-round Olympic programming on CNBC and NBC's plans for the 2000 Games in Australia. Hiestand, on the 2000 Games: "NBC simply isn't going to worry about live coverage, which can get messy." NBC VP/Sports Information Ed Markey: "If you're a viewer just interested in immediate results, you'll have plenty of other places to find them." NBC Olympics President Randy Falco: "We're sticking with the same basic game plan of story telling. We know, generally, what works." But Grey Advertising's Jon Mandel said, "My concern is that NBC might overproduce the Games. As a viewer, let me have my emotions" (USA TODAY, 4/2). NOTES: In KC, RB Marcus Allen, who has been talking with CBS, said he intends to return to the Chiefs (K.C. STAR, 4/2)....In L.A., Randy Harvey reports that Angels Manager Terry Collins "recently touted" Classic Sports Network to Disney Chair Michael Eisner. Collins: "It's great." Eisner responded, "I know. We own it" (L.A. TIMES, 4/2)....Justice Dept. lawyers will "urge" Deputy Attorney General Joel Klein to reject News Corp. Chair Rupert Murdoch's deal "to merge his satellite TV operations with Primestar." A Justice Dept. decision "is at least a month away" (USA TODAY, 4/2)....Korean fans will be able to watch Dodgers P Chan Ho Park's first start today on Ichon TV Limited (iTV). The game is being produced exclusively for iTV by MLB Int'l's production team (MLB International).