SBD/2/Sports Media

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              ESPN SportsZone will study the issues surrounding the
         labor practices of athletic shoe companies during its five-
         part "Outside the Lines" series running April 2-8.  The
         interactive program will serve as a companion to tonight's
         "Outside the Lines" special on ESPN.  SportsZone will
         deliver original content, video footage of Asian working
         conditions, user polls, and an exclusive chat with "Outside
         the Lines" host Bob Ley.  Through a bulletin board, users
         can also interact with a special class at the Univ. of NC
         that is studying shoe companies' overseas labor practices
         (ESPN Internet Ventures).  In Raleigh, Jane Stancill reports
         UNC students will have electronic discussions on SportsZone. 
         The class is entitled "Economics, Ethics and Impacts of the
         Global Economy: The Nike Example" (NEWS & OBSERVER, 4/2).  

    Print | Tags: ESPN, Nike, Media, Walt Disney

              Online community iVillage and SportsLine USA unveiled
         Women's Sports Arena, a site that provides sports stats on
         major women's sports events like basketball, golf, skating
         and hockey.  It also contains articles aimed at athletes,
         and links to iVillage's Fitness & Beauty area (AD AGE, 4/2).

    Print | Tags: Media

              OLYMPICS: USA TODAY's Michael Hiestand examines NBC's
         Olympic efforts, noting the creation of new, in-house arm
         NBC Olympics, year-round Olympic programming on CNBC and
         NBC's plans for the 2000 Games in Australia.  Hiestand, on
         the 2000 Games: "NBC simply isn't going to worry about live
         coverage, which can get messy."  NBC VP/Sports Information
         Ed Markey: "If you're a viewer just interested in immediate
         results, you'll have plenty of other places to find them." 
         NBC Olympics President Randy Falco: "We're sticking with the
         same basic game plan of story telling.  We know, generally,
         what works."  But Grey Advertising's Jon Mandel said, "My
         concern is that NBC might overproduce the Games.  As a
         viewer, let me have my emotions" (USA TODAY, 4/2).
              NOTES: In KC, RB Marcus Allen, who has been talking
         with CBS, said he intends to return to the Chiefs (K.C.
         STAR, 4/2)....In L.A., Randy Harvey reports that Angels
         Manager Terry Collins "recently touted" Classic Sports
         Network to Disney Chair Michael Eisner.  Collins: "It's
         great."  Eisner responded, "I know.  We own it" (L.A. TIMES,
         4/2)....Justice Dept. lawyers will "urge" Deputy Attorney
         General Joel Klein to reject News Corp. Chair Rupert
         Murdoch's deal "to merge his satellite TV operations with
         Primestar."  A Justice Dept. decision "is at least a month
         away" (USA TODAY, 4/2)....Korean fans will be able to watch
         Dodgers P Chan Ho Park's first start today on Ichon TV
         Limited (iTV).  The game is being produced exclusively for
         iTV by MLB Int'l's production team (MLB International).

    Print | Tags: LA Angels, CBS, Kansas City Chiefs, Los Angeles Dodgers, MLB, NBC, Media, Viacom, Walt Disney

              LIN TV broadcast the Rangers' home opener Tuesday in
         high-definition TV signals (HDTV), becoming "the first live
         sports telecast" to use the new technology, according to
         Jennifer Files of the DALLAS MORNING NEWS.  Fans "raved
         about the picture quality but moaned about the price of the
         sets," which are expected to retail for more than $5,000
         when they become available near the end of '98.  LIN, which
         owns local station KXAS-TV, aired the HDTV broadcast on its
         new local channel, which is designated specifically for its
         digital broadcasts.  It broadcast the game using standard
         analog technology on KXAS (DALLAS MORNING NEWS, 4/2).  On
         "Business Center," CNBC's Renay San Miguel said the "problem
         is" that "the only TV sets that can receive that signal" are
         at The Ballpark in Arlington.  HDTV "sets aren't expected to
         be commercially available until this fall at the earliest." 
         Miguel added that it is costing LIN TV "about $60-70,000 per
         game more" to broadcast in HDTV (CNBC, 3/31).
              MLB RATINGS: Tuesday's Rockies-D'Backs opener earned a
         7.8 rating at 8:00pm MT on Fox Sports Rocky Mountain (FSR),
         the highest Rockies rating ever recorded on FSR (FSR)....In
         Baltimore, the Royals-Orioles opener Tuesday on WJZ came in
         at a 13.9/35, down 18% from '97's 16.9/40.  The SUN's Milton
         Kent writes the warm weather in the area may have been a
         reason for the ratings drop (Baltimore SUN, 4/2).

    Print | Tags: Arizona Diamondbacks, Baltimore Orioles, Colorado Rockies, Kansas City Royals, MLB, Media

              Due to FCC regulations which require stations to air
         three hours of children's programming per week, Seattle CBS
         affil KIRO "failed to air" Sunday's Lipton Championships
         men's tennis final, according to Kay McFadden of the SEATTLE
         TIMES.  KIRO was given permission to "bump" some children's
         shows to air NCAA Men's Tournament games, and those hours
         had to be made up.  In anticipation of such a scenario, last
         September KIRO had gotten an FCC exemption to designate
         March 29 as a "special multiple make-up day."  At that time,
         the Lipton men's final was not yet on the CBS schedule,
         although a "CBS Sports Spectacular" without specific content
         was blocked in for the weekend.  KIRO Program Dir Maria
         Marganis: "I thought I had all of the sports for the entire
         year and CBS didn't show the 29th as a sporting event.  We
         didn't get the Lipton dates until around January."  The
         failure to air the Lipton final prompted calls from "scores"
         of viewers (Kay McFadden, SEATTLE TIMES, 4/1).

    Print | Tags: CBS, NCAA, Media, Viacom

              USA Network will premiere "The 1998 Masters Tournament
         Special: The Course Of History," April 8 at 8:00pm ET.  The
         special, hosted by Bill Macatee and Peter Kostis will
         kickoff the net's coverage of The Masters, which will run
         early round coverage April 9 & 10 from 4:00-6:30pm ET.  Each
         day's broadcast will be replayed from 9:00-11:00pm ET (USA). 
         USA's ad time for its golf telecasts is "completely sold
         out," and USA VP/Eastern Sales Bob Riordan listed Microsoft,
         the U.S. Postal Service, Invesco and Delta Airlines as "new
         golf clients" for the net(Mike Reynolds, CABLE WORLD, 3/30).
              DIVOTS & DISH: The PGA Tour will produce, "PGA Tour
         Presents: Signature Golf," a weekly half-hour syndicated
         program that will feature a Tour player and a celebrity
         discussing and playing the game of golf, will debut during
         The Masters weekend.  Bill Macatee will host, and an episode
         featuring Brad Faxon and Glenn Frey has already been taped. 
         Among those committing to future episodes are players Fuzzy
         Zoeller, Nick Faldo and David Duval and celebrities Chris
         O'Donnell and Alice Cooper (GOLFWEEK, 3/28 issue).

    Print | Tags: Delta Airlines, Microsoft, PGA Tour, Media
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