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Russell Corp. named JOHN WARD as its President & CEO. Ward, once CEO of Sara Lee's Hanes Group, replaces JOHN ADAMS, who retired after more than 21 years with Russell (N.Y. TIMES, 4/2)....BRIAN BERGER has resigned from his position as Marketing Manager of the Rose Quarter to form his own PR and marketing firm, Brian Berger PR, based in Portland, OR. Berger had been with the Trail Blazers and Oregon Arena Corp. since '92 (Berger PR)....The Phillies promoted DAVID BUCK to VP/Advertising Sales. Buck had been Dir of Ad Sales since '96. DEBBIE NOCITO was named Manager, Client Services. She was an assistant to former VP/ Marketing DENNIS MANNION. RORY MCNEIL was promoted to Dir of Broadcasting & Video Services. McNeil was Dir of Sales. KURT FUNK will also oversee Merchandising in addition to his current duties as Dir of Events (Phillies)....WorldLink has promoted former FSN Account Exec MEHRANZ ISSARI to VP/Sales from Dir of Sales (WorldLink)....FLOYD PATTERSON resigned as NY State Athletic Commissioner, "ending a tenure clouded by bizarre comments that fed speculation his fighting days had severely damaged his memory" (N.Y. DAILY NEWS, 4/2).
The NEW YORK CONVENTION AND VISITORS BUREAU wants to show the hour-long series finale of NBC's "SEINFELD" on the jumbotron at Yankee Stadium following the Rangers-Yankees game on May 14, according to Richard Sandomir of the N.Y. TIMES. Yankees General Counsel LONN TROST said that the team's marketing department "was investigating the feasibility of getting the rights to show the episode on tape." NBC West Coast President DON OHLMEYER said that he "doubted the plan could succeed." Ohlmeyer: "You'd be playing it in front of a paying audience in an arena. That's not what the rights are for" (N.Y. TIMES, 4/2). THE SPITTER RETURNS? In N.Y., Neal Travis reports that former Mets 1B KEITH HERNANDEZ will appear in the "Seinfeld" finale. Hernandez previously appeared in "one of the most watched episodes in the show's history" (N.Y. POST, 4/2).
The VILLAGE VOICE's J. Hoberman reviews MICHAEL MOORE's "The Big One," which opens April 10. Moore "meets his match in Nike CEO PHIL KNIGHT. A relaxed and jovial middle-aged hippie type, Knight provides the world's largest shoe company with a human face while deflecting the filmmaker's various ploys." Moore does get Knight to match a $10,000 donation to the Flint, MI, school system, "a dirt cheap product placement for Nike and an inexpensive special-effect for Moore, with good vibes and tax deductions all around" (VILLAGE VOICE, 4/1 issue)....The NCAA and JERRY TARKANIAN have reached a settlement on his seven-year-old lawsuit one month before it was to go trial. Tarkanian will receive $2.5M after he contended the NCAA targeted his teams and "made up evidence to try to run him out of coaching" (Baltimore SUN, 4/2)....Reds CEO MARGE SCHOTT is recovering at Jewish Hospital Kenwood after having a hip surgically repaired Wednesday afternoon. She fell on her driveway and broke her hip on Tuesday (CINCINNATI ENQUIRER, 4/2).
CYNTHIA GILLESPIE has resigned as SLOC's VP/Federal Relations, according to Mike Gorrell of the SALT LAKE TRIBUNE. Gillespie will help SLOC find her successor. She will remain a paid consultant to SLOC and the Washington, DC, law firm with which she works, King & Spaulding, will continue to work for SLOC on Olympics-related issues involving the federal government (SALT LAKE TRIBUNE, 4/2). USOC MOVE: JEFFREY GENTHNER has been named Dir/ Broadcast Marketing for the USOC. Since '94, Genthner was GM of PASS Sports RSN in Detroit (USOC).