MLS, Galaxy See Big Returns From Dos Santos NASL Says USSF Rules Violate Antitrust Big Talent On Hand For NYC FC-Galaxy Sacramento Republic Hires HNTB For Stadium Homage Unveils MLS-Licensed Apparel Collection Nationals-Astros Spring Training Site Approved RSL Parts Ways With President Manning Orlando City Sells Out '16 Season Tickets Columnist: Galaxy Must Upgrade StubHub Center Sounders-Timbers Twitter Feud Too Edgy?
SBD/2/Sponsorships Advertising Marketing
Published April 2, 1998
Hamilton, Ontario-based Jackson Management Group (JMG) will handle all promotional opportunities for Mike Harris, who won a silver medal in curling at the Nagano Games (JMG) ....Woolworth, parent company to Foot Locker, Lady Foot Locker, Champs Sports and other athletic outlets, will unveil its new corporate name today -- Venator Group. The name will officially take effect on June 12 (WALL STREET JOURNAL, 4/2)....Taylor Made Marketing Manager Mike Kelly, on getting into the youth golf market: "Our research showed that about 66 percent of those people who buy Taylor Made products have children in the 5-13 age group our kids line is made for. ... [I]t will be a huge advantage for us down the road. It's all about developing brand loyalty" (AP/DETROIT NEWS, 4/2)....Budget Rent a Car has aligned with Callaway Golf for a rewards program that initially includes a Callaway putter for customers spending $300 in revenue in five rentals (CHICAGO TRIBUNE, 3/31)....MLS Legal Counsel Dave Weinberg, after officials seized 389 items of non- licensed merchandise: "It's a problem that is somewhat encouraging, because it does show that there is interest [in league merchandise] out there" (S.D. UNION-TRIBUNE, 4/1).