Sky Sports To Carry MLS Matches MLS, Union Still At Impasse On CBA LAFC Asks Five Design Firms For Stadium Proposals Investors Helping Sacramento's MLS Push Orlando City Expecting 40K For MLS Debut MLS' Expansion Decisions Could Come Soon Las Vegas Out Of Running For MLS Expansion Mediators Hired For MLS Talks Florida Gov.: Astros, Nats Heading To WPB Leiweke: TFC Could Set Soccer Revenue Record
Upcoming Conferences and Events
SBD/2/Sponsorships Advertising Marketing
Published April 2, 1998
Hamilton, Ontario-based Jackson Management Group (JMG) will handle all promotional opportunities for Mike Harris, who won a silver medal in curling at the Nagano Games (JMG) ....Woolworth, parent company to Foot Locker, Lady Foot Locker, Champs Sports and other athletic outlets, will unveil its new corporate name today -- Venator Group. The name will officially take effect on June 12 (WALL STREET JOURNAL, 4/2)....Taylor Made Marketing Manager Mike Kelly, on getting into the youth golf market: "Our research showed that about 66 percent of those people who buy Taylor Made products have children in the 5-13 age group our kids line is made for. ... [I]t will be a huge advantage for us down the road. It's all about developing brand loyalty" (AP/DETROIT NEWS, 4/2)....Budget Rent a Car has aligned with Callaway Golf for a rewards program that initially includes a Callaway putter for customers spending $300 in revenue in five rentals (CHICAGO TRIBUNE, 3/31)....MLS Legal Counsel Dave Weinberg, after officials seized 389 items of non- licensed merchandise: "It's a problem that is somewhat encouraging, because it does show that there is interest [in league merchandise] out there" (S.D. UNION-TRIBUNE, 4/1).