MLS Names Gary Stevenson President Of New Unit MLS To Debut Multi-Platform MLS+ Orlando Looking At Plan B For Soccer Stadium Beckham Tours Potential Miami MLS Venues Callaway Seeks To Rebound Beckham In Miami Exploring MLS Expansion MLS Chivas USA Coaches File Suit MLS Team Execs Forecast League's Eventual Expansion NYC FC Hires Claudio Reyna As Football Dir NYC FC Owners Still Hopeful On Queens Stadium
Upcoming Conferences and Events
SBD/2/Sponsorships Advertising Marketing
MARKETPLACE ROUND-UP
Published April 2, 1998
Hamilton, Ontario-based Jackson Management Group (JMG)
will handle all promotional opportunities for Mike Harris,
who won a silver medal in curling at the Nagano Games (JMG)
....Woolworth, parent company to Foot Locker, Lady Foot
Locker, Champs Sports and other athletic outlets, will
unveil its new corporate name today -- Venator Group. The
name will officially take effect on June 12 (WALL STREET
JOURNAL, 4/2)....Taylor Made Marketing Manager Mike Kelly,
on getting into the youth golf market: "Our research showed
that about 66 percent of those people who buy Taylor Made
products have children in the 5-13 age group our kids line
is made for. ... [I]t will be a huge advantage for us down
the road. It's all about developing brand loyalty"
(AP/DETROIT NEWS, 4/2)....Budget Rent a Car has aligned with
Callaway Golf for a rewards program that initially includes
a Callaway putter for customers spending $300 in revenue in
five rentals (CHICAGO TRIBUNE, 3/31)....MLS Legal Counsel
Dave Weinberg, after officials seized 389 items of non-
licensed merchandise: "It's a problem that is somewhat
encouraging, because it does show that there is interest [in
league merchandise] out there" (S.D. UNION-TRIBUNE, 4/1).




