SBD/2/Sponsorships Advertising Marketing


          Hamilton, Ontario-based Jackson Management Group (JMG)
     will handle all promotional opportunities for Mike Harris,
     who won a silver medal in curling at the Nagano Games (JMG)
     ....Woolworth, parent company to Foot Locker, Lady Foot
     Locker, Champs Sports and other athletic outlets, will
     unveil its new corporate name today -- Venator Group.  The
     name will officially take effect on June 12 (WALL STREET
     JOURNAL, 4/2)....Taylor Made Marketing Manager Mike Kelly,
     on getting into the youth golf market: "Our research showed
     that about 66 percent of those people who buy Taylor Made
     products have children in the 5-13 age group our kids line
     is made for. ... [I]t will be a huge advantage for us down
     the road.  It's all about developing brand loyalty"
     (AP/DETROIT NEWS, 4/2)....Budget Rent a Car has aligned with
     Callaway Golf for a rewards program that initially includes
     a Callaway putter for customers spending $300 in revenue in
     five rentals (CHICAGO TRIBUNE, 3/31)....MLS Legal Counsel
     Dave Weinberg, after officials seized 389 items of non-
     licensed merchandise: "It's a problem that is somewhat
     encouraging, because it does show that there is interest [in
     league merchandise] out there" (S.D. UNION-TRIBUNE, 4/1).

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