Broward County Hopes To Land MLS Stadium Orlando City SC Forms Fan Advisory Council Orlando City Halfway To Season-Ticket Cap College Execs Study MLS Club To Help Attendance Growth Of Soccer In U.S. Examined Orlando City SC Capitalizing On World Cup Marketplace Roundup Orlando City SC Suspends Supporter Groups Execs Predict MLS Attendance Will Grow After WC MLS Notes: League's Future Direction, Selfies
Upcoming Conferences and Events
SBD/2/Sponsorships Advertising Marketing
Published April 2, 1998
Hamilton, Ontario-based Jackson Management Group (JMG) will handle all promotional opportunities for Mike Harris, who won a silver medal in curling at the Nagano Games (JMG) ....Woolworth, parent company to Foot Locker, Lady Foot Locker, Champs Sports and other athletic outlets, will unveil its new corporate name today -- Venator Group. The name will officially take effect on June 12 (WALL STREET JOURNAL, 4/2)....Taylor Made Marketing Manager Mike Kelly, on getting into the youth golf market: "Our research showed that about 66 percent of those people who buy Taylor Made products have children in the 5-13 age group our kids line is made for. ... [I]t will be a huge advantage for us down the road. It's all about developing brand loyalty" (AP/DETROIT NEWS, 4/2)....Budget Rent a Car has aligned with Callaway Golf for a rewards program that initially includes a Callaway putter for customers spending $300 in revenue in five rentals (CHICAGO TRIBUNE, 3/31)....MLS Legal Counsel Dave Weinberg, after officials seized 389 items of non- licensed merchandise: "It's a problem that is somewhat encouraging, because it does show that there is interest [in league merchandise] out there" (S.D. UNION-TRIBUNE, 4/1).