SBD/2/Sponsorships Advertising Marketing

INDIANAPOLIS MOTOR SPEEDWAY ENTERS GENERATION NEXT

          Indianapolis Motor Speedway (IMS) and PepsiCo announced
     an agreement that names Pepsi as the Official Soft Drink of
     IMS and the IRL.  The deal gives Pepsi exclusive pouring
     rights for all IMS events, including the Indy 500 and
     Brickyard 400, entitlement to Indy FanFest, now renamed
     "Pepsi Indy FanFest," and an interactive entertainment
     complex operated during May at IMS.  Also, the IMS Hall of
     Fame Museum food and beverage services will be renamed the
     "Pepsi Pit Stop."  In addition to its IRL support, Pepsi
     currently has pouring rights at 14 of 20 NASCAR Winston Cup
     race tracks (IMS).  BLOOMBERG reports that although Coca-
     Cola is a NASCAR partner, Pepsi "has been spending freely"
     to align with race tracks (BLOOMBERG NEWS/L.A. TIMES, 4/2).
          OTHER PEPSI STUFF: "Access Hollywood" featured Pepsi's
     new ad starring Shaquille O'Neal, which has yet to air.  The
     spot is for Pepsi's new 24-oz. bottle, and features O'Neal
     with a group of children.  The voiceover: "Introducing the
     24-ounce bottle from Pepsi.  It's perfect for a lot of
     little thirsts, or one great big thirst" ("AH," 4/1).
          
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