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INDIANAPOLIS MOTOR SPEEDWAY ENTERS GENERATION NEXT
Published April 2, 1998
Indianapolis Motor Speedway (IMS) and PepsiCo announced an agreement that names Pepsi as the Official Soft Drink of IMS and the IRL. The deal gives Pepsi exclusive pouring rights for all IMS events, including the Indy 500 and Brickyard 400, entitlement to Indy FanFest, now renamed "Pepsi Indy FanFest," and an interactive entertainment complex operated during May at IMS. Also, the IMS Hall of Fame Museum food and beverage services will be renamed the "Pepsi Pit Stop." In addition to its IRL support, Pepsi currently has pouring rights at 14 of 20 NASCAR Winston Cup race tracks (IMS). BLOOMBERG reports that although Coca- Cola is a NASCAR partner, Pepsi "has been spending freely" to align with race tracks (BLOOMBERG NEWS/L.A. TIMES, 4/2). OTHER PEPSI STUFF: "Access Hollywood" featured Pepsi's new ad starring Shaquille O'Neal, which has yet to air. The spot is for Pepsi's new 24-oz. bottle, and features O'Neal with a group of children. The voiceover: "Introducing the 24-ounce bottle from Pepsi. It's perfect for a lot of little thirsts, or one great big thirst" ("AH," 4/1).