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HEAT'S LACK OF LEVERAGE LEADS TO HIGHER RENT IN NEW LEASE
Published April 2, 1998
The Heat yesterday agreed to a two-year lease agreement
to play at Miami Arena that calls for the team to "pay
nearly four times its current rent and give up valuable
advertising revenue as well," according to Barry Jackson of
the MIAMI HERALD. Heat President/Business Operations Jay
Cross said that the Heat wanted to wrap up the lease quickly
because the team "wanted to stay in Miami and didn't have an
alternative arena." Cross: "It's not one of the best deals
I've negotiated. We understood it would be expensive, but
we didn't have any leverage." The Heat will pay about
$50,000 per game in rent, up from its current fee of $13,000
per. In the new deal, Miami Arena will retain all revenue
from the 16 arena suites and nearly all arena advertising.
Under the existing agreement, the Heat keeps all suite and
ad revenue. The Heat will also pay rent for the entire '99-
2000 season, even though it plans to move into its new arena
in January or February 2000. Jackson adds that the new deal
is "profitable" for the Miami Sports & Exhibition Authority,
which owns the arena (Barry Jackson, MIAMI HERALD, 4/2).




