SBD/2/Events Attractions

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  • DO THEY PUTT FROM THE WRONG SIDE? EMC'S CHALLENGE GOES EURO

              The EMC Golf Skills Challenge will expand to the 
         international market with the creation of the EMC Golf
         Skills European Challenge.  MA-based Woolf Golf orchestrated
         the sponsorship association for EMC, which will be the title
         sponsor of the event when it debuts May 18 at the Wentworth
         Club outside of London.  The announcement was made jointly
         by NBC Sports Ventures and TX-based Streetball Partners
         Int'l, which will own and operate the Wentworth event.  The
         event will be sanctioned by the European PGA Tour and U.K.-
         based NBC Supersports will handle event sponsorship packages
         and coordinate int'l TV coverage and syndication (Woolf).
              EMC SQUARED: EMC, which saw revenues of $2.94B in '97,
         is "embracing golf as a vehicle for delivering its branding
         message," according to BRANDWEEK's Tobi Elkin, who examines
         EMC's sponsorship of the Skills Challenge in its "Brand
         Builders" section.  Last year's golf event helped EMC close
         $25-$30M in business, and gave the company a platform to
         break a new TV spot that "helped illustrate the connection
         between information and golf."  Phil Sloan, Woolf Associates
         Managing Director/Marketing, said that in addition to the
         new European event, plans "are to explore an event in the
         Far East" in 1999, "at the earliest" (BRANDWEEK, 3/30).
    
    

    Print | Tags: Events and Attractions, NBC, PGA Tour
  • NCAA HOCKEY TOURNEY COULD BE A BEANPOT OF GOLD FOR BOSTON

              The NCAA Div. I Men's Hockey Championship begins its
         Final Four weekend today at the FleetCenter in Boston,
         marking the first major college championship in Boston since
         '74, according to Gregg Krupa of the BOSTON GLOBE.  The
         Greater Boston Convention and Visitors Bureau (GBCVB) says
         the event "will generate" $11.6-$13.4M for the local
         economy.  FleetCenter President & CEO Richard Krezwick:
         "It's been our goal from the start to attract a premier
         event of national magnitude every year.  This is really the
         first event that tests that ability."  About 11,000 people
         from outside MA and 9,500 from outside New England will
         attend the event, with one-third of the visitors staying for
         three or more days.  Since hockey is so expensive to play,
         its demographics "have always been high end."  The GBCVB
         says that more than 25% of fans attending the NCAA games
         earn more than $85,000 per year (BOSTON GLOBE, 4/2).  
    
    

    Print | Tags: Events and Attractions, NCAA
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