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THE EXPANSION OF TOTAL SPORTS LEADS TO LINK WITH GOLF.COM
Published April 15, 1998
NC-based Total Sports has agreed to acquire an equity position in golf.com. Under terms of the deal, Total Sports becomes an operational partner in the Web site, which is comprised of a consortium that includes NBC Sports, NBC Interactive Media, MediaOne Interactive Services, Golf Digest and The New York Times Magazine Group. Total Sports will be in charge of technology, sales, business development and the hosting of golf.com, and will assist in a redesign of the site. In addition, Total Sports will integrate its proprietary cybercast technology into the site, particularly as it relates to NBC-televised events (Total Sports).