SBD/15/Sports Media

MEDIA NOTES

          In Oakland, Tony Kuttner examined the speed with which
     sports Web sites are able to update real-time baseball
     action.  Kuttner: "And the winner is ... not that clear cut.
     ... It's easier to say which ones are losing than it is to
     pick a winner."  Kuttner wrote that Nandonet, USA Today and
     The Sporting News sites are "in the back of the pack for
     being too slow," while Fox and CNN/SI fall "[s]omewhere in
     the middle," and CBS SportsLine and ESPN SportsZone are the
     "fastest" (OAKLAND TRIBUNE, 4/14)....USA Today's Baseball
     Weekly hit a circulation record of 422,881 with its March 25
     Season Preview edition.  That figure represents an 18.7%
     increase from the '97 preview issue, which sold 356,258
     copies (Baseball Weekly)....For its coverage of MLS
     Revolution road games, WEEI-AM in Boston will pick up the
     audio feed from the TV broadcast on Fox Sports New England,
     simulcasting the call of announcers Derek Rae and Seamus
     Malin.  Dale Arnold and Adrian Healey will continue to call
     home games (BOSTON GLOBE, 4/14)....A Citizens Action
     Committee in NJ will stage a protest this Sunday at its
     local Adelphia Cable office because the company has refused
     to add Comcast SportsNet to its basic package.  Adelphia,
     which serves 100,000 area subscribers, has balked at the
     cost of adding SportsNet (PHILADELPHIA DAILY NEWS, 4/14). 

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