SBD/15/Sponsorships Advertising Marketing

WATCH & WIN: PBA TO GIVE AWAY FOUR :30 SPOTS WORTH $120,000

          The PBA plans to give away four 30-second TV ad slots
     "worth about" $120,000 as part of an "aggressive campaign"
     to attract advertisers to its TV package, according to Bill
     Halls of the DETROIT NEWS.  The "Submit Your Spot" campaign,
     being handled by N.Y.-based Partners & Shevack, targets
     automotive, gasoline/motor oil, telecom and life insurance
     industries.  One 30-second spot will be given away to each
     of the targeted industries.  Contestant entrants must answer
     two simple questions about this Saturday's PBA Tour event
     and submit entries along with TV spots.  Four winners will
     be selected by random drawing and their spots will air May
     30, June 13, 20 and 27 during PBA telecasts on CBS.  PBA
     Commissioner Mark Gerberich: "There are so many new looks to
     our show this year, and we want the advertisers to watch the
     new Pro Bowlers Tour" (DETROIT NEWS, 4/14).  The PBA will
     unveil its new format changes on April 18, when Tour
     coverage debuts on CBS (Richard Wilner, N.Y. POST, 4/13).

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CBS, PBA, Viacom

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