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SBD/15/Sponsorships Advertising Marketing
WATCH & WIN: PBA TO GIVE AWAY FOUR :30 SPOTS WORTH $120,000
Published April 15, 1998
The PBA plans to give away four 30-second TV ad slots "worth about" $120,000 as part of an "aggressive campaign" to attract advertisers to its TV package, according to Bill Halls of the DETROIT NEWS. The "Submit Your Spot" campaign, being handled by N.Y.-based Partners & Shevack, targets automotive, gasoline/motor oil, telecom and life insurance industries. One 30-second spot will be given away to each of the targeted industries. Contestant entrants must answer two simple questions about this Saturday's PBA Tour event and submit entries along with TV spots. Four winners will be selected by random drawing and their spots will air May 30, June 13, 20 and 27 during PBA telecasts on CBS. PBA Commissioner Mark Gerberich: "There are so many new looks to our show this year, and we want the advertisers to watch the new Pro Bowlers Tour" (DETROIT NEWS, 4/14). The PBA will unveil its new format changes on April 18, when Tour coverage debuts on CBS (Richard Wilner, N.Y. POST, 4/13).