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SBD/15/Sponsorships Advertising Marketing
SPALDING INKS LONG-TERM MARKETING DEAL WITH WTA TOUR
Published April 15, 1998
Spalding Sports agreed to a long-term global licensing agreement to become the official supplier of the Corel WTA Tour. The deal provides Spalding with exclusive rights to utilize the tour logo on tennis products. As part of the deal, Spalding will become a sponsor of the WTA Tour's grassroots program, F.I.R.S.T. Serve. Spalding also signed Rachel McQuillan, ranked #64 in the world, to play Spalding racquets (Spalding). Spalding signed a licensing, marketing & media partnership with the ATP Tour in June (THE DAILY). THE SPALDING STORY: MA-based Winstanely Associates has produced a pair of TV spots "that emphasize the link" between Spalding's products and its NBA and ATP endorsement deals, according to ADWEEK's David Gianatasio. Both spots carry the tagline, "What Are You Playing?" One spot will feature Spalding endorser Kobe Bryant, while another 30- second spot, "Up Close," will introduce Spalding's ATP Tour Racquet line. The tennis spots will run on ESPN and ESPN2 telecasts of men's tour events (ADWEEK, 4/13 issue).