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SBD/15/Sponsorships Advertising Marketing
NEWS CORP. SETS UP ONE-STOP SHOP ALONG ENTIRE MEDIA GROUPS
Published April 15, 1998
News Corp. is creating a marketing and sales division called News Corp. One to offer "major multinational advertisers cross-media and promotional deals across the company's array of newspapers, television networks and other media divisions," according to Wayne Friedman of the HOLLYWOOD REPORTER. The division will be headed by News Corp. One Senior VP Kayne Lanahan, who will report to Fox TV Exec VP & Fox Broadcasting President of Sales Jon Nesvig. Nesvig said the division will "give advertisers a platform they didn't have before. There seems to be much interest from advertisers in this" (HOLLYWOOD REPORTER, 4/15). DAILY VARIETY's Richard Morgan reports that the move puts News Corp. "on the forefront of a trend by major advertisers toward one-stop media shopping" (DAILY VARIETY, 4/15).