SBD/15/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          NHL: BRANDWEEK's Terry Lefton reports that Coca-Cola
     "is hooking up with United Artists' 2,200 movie screens" for
     a spring Stanley Cup-themed promo behind its Surge brand,
     the drink's first national promotional platform.  Peel-off
     stickers on soda cups will back the "Cup-crazy" promo...
     ...MasterCard will make this year's version of its Stanley
     Cup $1M shot easier.  The shot, which will take place
     between periods of a Fox-televised Stanley Cup game, has
     been moved from center ice to near the blue line, while the
     slot in the goal has been expanded from six to 15 inches in
     length.  A "view-and-win element" will allow a viewer to win
     $1M if the shot is made (BRANDWEEK, 4/13 issue).  
          NOTES: PepsiCo announced that it will be the exclusive
     beverage supplier at Club Disney, DisneyQuest and the ESPN
     Zone restaurants.  Terms were not disclosed.  Coca-Cola will
     still be the supplier at Disney's theme parks ("Business
     Center," CNBC, 4/14)....Glendale Federal Bank has teamed
     with the Padres to issue Padres Cash Cards, stored-value
     cards that can buy food and merchandise at Qualcomm Stadium
     and at the Padres Store in Encinitas, CA.  The cards can
     store up to $50 (UNION-TRIBUNE, 4/11)....Pocket Pump, the
     maker of pocket-sized, hand-held air pumps, has received
     orders from more than 1,000 retail stores and 5,000
     individual customers since its 30-second spot aired during
     Super Bowl XXXII.  The company landed the spot by entering a
     contest sponsored by Mail Boxes Etc. (S.D. UNION-TRIBUNE,
     4/14)....In a TIME essay, Garry Trudeau writes of Nike's
     influence within Hollywood and the entertainment industry
     under the header, "Sneakers In Tinseltown: In Which The
     Beloved Nike Lady Makes Her Hollywood Rounds" (TIME, 4/20).
      
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