SBD/15/Sponsorships Advertising Marketing

FUZZY LINKS BACK TO MAINSTREAM; DUVAL CATCHES OAKLEY'S EYE

          FL-based Links Direct has signed Fuzzy Zoeller to be
     the company's official spokesperson.  Zoeller will wear the
     Links Direct logo on his apparel, consult on company
     products and work to develop and promote his own product
     line.  Links Direct is a golf and travel company that is a
     subsidiary of Network Holdings International (Links Direct).
          BRIGHT FUTURE NEEDS SHADES: David Duval, who's wearing
     of Oakley sunglasses has become his trademark look, has a
     "modest" endorsement deal with the company, according to
     Oakley Dir of Sports Marketing Scott Bowers.  Oakley also
     has a deal with Mark O'Meara, who won The Masters on Sunday,
     but O'Meara only wears Oakleys during practice.  USA TODAY's
     Bill Meyers reports that "about 20 established pros" on the
     PGA Tour wear Oakleys, as do "half the up-and-coming players
     on the Nike Tour" (USA TODAY, 4/15).
          GOLF EXPOSURE: Dallas-based Cornerstone Sports logged
     every second a player's sponsor appeared on TV during CBS's
     coverage of the final round of the Nissan Open.  Cornerstone
     compared the air time of the logos on the clothing and
     equipment of Billy Mayfair and Tiger Woods, who finished
     first and second, respectively.  Cornerstone figured Woods'
     sponsors gained a total of 10:09 of air time, earning an
     extra ad value of $1.4M.  Mayfair's sponsor saw a total of
     6:21 of exposure, for a total ad value of $854,000.  A 30-
     second spot during a network golf telecast costs
     approximately $70,000 (SAN DIEGO UNION-TRIBUNE, 4/14).

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Related Topics:

CBS, Nike, Nissan, Oakley, PGA Tour, Viacom

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