U.S. Fans Abound For WWC Final LeBron Praised For Role In Apatow's "Trainwreck" MLS Eyeing St. Paul For Expansion Club Angels Bad PR Continues With Dipoto Exit NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Going Off The Grid Steelers Exploring '23 Super Bowl Bid GT To Benefit Financially From Ireland Game
SLOC has secured 60% of the money projected to come from corporate sponsors for the 2002 Winter Olympics, according to Mike Gorrell of the SALT LAKE TRIBUNE. SLOC Senior VP/Law & Marketing Kelly Flint: "We shouldn't come out over (expectations), but we are on schedule." A 60% share would be close to $150M of the $250M anticipated from national-level sponsorships. SLOC "is also counting on" $45M from worldwide sponsorships arranged by the IOC. USOC Deputy Secretary General John Krimsky said that OPUS has secured commitments for $548M worth of cash and value-in- kind donations of equipment and supplies -- two-thirds of the $806M expected from national sponsors and suppliers. Krimsky also said that six companies have signed on as "benchmark" sponsors, at an average of $58M each, and seven basic sponsorships have been sold, at $27M on average. The goal is 12 basic sponsors (SALT LAKE TRIBUNE, 4/11).