Steelers' Villanueva Stars In Ad For USAA Octagon Formally Announces Rebrand HBO Moving Production Of "Ballers"? Mercedes-Benz Stadium Adds Scana As Partner Bevacqua Enthused By Response For Ryder Cup NHL Reportedly Set To Launch In-Arena App Chris Evert Places Boca Raton Estate On Market Syracuse Wrapping Up MetLife Stadium Deal LA 2024 Bid Gets $250M Guarantee From State Concerts Expected To Boost U.S. Grand Prix Crowds
SLOC has secured 60% of the money projected to come from corporate sponsors for the 2002 Winter Olympics, according to Mike Gorrell of the SALT LAKE TRIBUNE. SLOC Senior VP/Law & Marketing Kelly Flint: "We shouldn't come out over (expectations), but we are on schedule." A 60% share would be close to $150M of the $250M anticipated from national-level sponsorships. SLOC "is also counting on" $45M from worldwide sponsorships arranged by the IOC. USOC Deputy Secretary General John Krimsky said that OPUS has secured commitments for $548M worth of cash and value-in- kind donations of equipment and supplies -- two-thirds of the $806M expected from national sponsors and suppliers. Krimsky also said that six companies have signed on as "benchmark" sponsors, at an average of $58M each, and seven basic sponsorships have been sold, at $27M on average. The goal is 12 basic sponsors (SALT LAKE TRIBUNE, 4/11).