SBD/15/Leagues Governing Bodies

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              NBA Commissioner David Stern denied the Knicks' protest
         of last Sunday's game against the Heat, although he "agreed
         that the call by the official Bob Delaney that disallowed
         Allan Houston's game-winning shot ... was wrong."  Stern
         ruled that the error was "one of judgement, not a
         misapplication of the rules" (N.Y. TIMES, 4/15)....USA
         Hockey Exec Dir Dave Ogrean said it is "too early to tell
         what impact there might be from sponsors or donors" as a
         result of the U.S. men's hockey team's actions in Nagano. 
         Ogrean added that all sponsors were signed up for deals of
         2-7 years and "[n]o one has tried to bail out," but admitted
         that the team's actions "might affect" how sponsors evaluate
         future relationships (USA TODAY, 4/15)....Acting MLB
         Commissioner Bud Selig is profiled by Jim Souhan of the
         Minneapolis STAR TRIBUNE.  Selig, on the state of MLB: "We
         have a great chance at an all-time attendance record, and
         that's without the expansion teams" (STAR TRIBUNE, 4/15).

    Print | Tags: Anheuser Busch, Cablevision, Leagues and Governing Bodies, Miami Heat, MLB, NBA, New York Knicks

              With planning for the upcoming NFL season under way,
         "it is becoming apparent that the networks that agreed to
         pay the richest broadcasting-rights deal ever plan to make
         their advertisers pay the bill," and sports-marketing
         experts "believe the time could be right" for a new football
         league, according to Edward Moran of the PHILADELPHIA DAILY
         NEWS.  Industry sources say that execs at NBC and Turner
         have been directed from the "very top" to get plans for a
         new league going, and the decision to begin "could come by
         the end of the month."  NBC Sports VP/Communications Ed
         Markey called the discussions "absolutely serious."  Markey:
         "Perhaps by the end of the month we'll know more."  Moran
         writes that while many believe the NBC/Turner plan has the
         "best chance" among any proposed new leagues of working,
         others think that "enough problems exist to stop them,"
         including the quality of play and market oversaturation. 
         But Saatchi & Saatchi VP Jack Irving said there is "a lot of
         backlash in the advertising industry regarding the existing
         [NFL] advertising opportunities right now ... If there is a
         new league with attractive prices with rating guarantees,
         you may see some fallout."  But BBDO NY President Steve
         Grubbs said that he "has doubts" about a new league: "[I]t
         sounds like the CBA vs. the NBA" (DAILY NEWS, 4/15).

    Print | Tags: Leagues and Governing Bodies, NBA, NBC, NFL
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