Sale Says White Sox Put Business Ahead Of Winning Cubs' Acquisition Of Chapman Raises Concerns Indians' Attendance On The Upswing Wizards Reportedly Holding Training Camp At VCU White Sox Suspend, Fine Sale Over Uniform Debacle Sources: Isles In Talks For Arena At Belmont Park NHL Las Vegas Team Still Looking For Name Islanders Potential Arena Near Citi Field? Hornets' Guelli Says Team Supports NBA's Decision Packers Want To Host '19 NFL Draft
NETS GAINS: TEAM ON THE SEARCH FOR NEWER, YOUNGER FANS
Published April 15, 1998
The Nets are now marketing to children of Knicks fans, a similar strategy employed by the Islanders and Devils vying for "fan loyalty" with the Rangers, according to Matthew Goldstein of CRAIN'S N.Y. BUSINESS. Nets execs say revenues from ticket sales are up nearly 26% over last season, but that the team still gives away about 3,000 tickets to each home game. Goldstein writes that top Nets sponsors, the U.S. Postal Service, Omnipoint, McDonald's and Modell's Sporting Goods, "lack the prestige" of Knicks sponsors, including AT&T, American Express, MetLife and Starter (CRAIN'S N.Y. BUSINESS, 4/13 issue).