Bears Cut Ray McDonald After Second Arrest Warriors, Ticketmaster Look To Dismiss StubHub Jags Develop Ticket Program For Local Biz Nationals Attendance Up 10% From '14 Marlins Players Criticized For Skipping Event TFC Fans Protest Sharing BMO Field With Argos NLL Swarm Leaving Minnesota Area Konerko Again Draws Big Crowd For White Sox Isiah Thomas Expected Backlash Over Hiring Babcock Prepared For Tough Maple Leafs Gig
Upcoming Conferences and Events
NETS GAINS: TEAM ON THE SEARCH FOR NEWER, YOUNGER FANS
Published April 15, 1998
The Nets are now marketing to children of Knicks fans, a similar strategy employed by the Islanders and Devils vying for "fan loyalty" with the Rangers, according to Matthew Goldstein of CRAIN'S N.Y. BUSINESS. Nets execs say revenues from ticket sales are up nearly 26% over last season, but that the team still gives away about 3,000 tickets to each home game. Goldstein writes that top Nets sponsors, the U.S. Postal Service, Omnipoint, McDonald's and Modell's Sporting Goods, "lack the prestige" of Knicks sponsors, including AT&T, American Express, MetLife and Starter (CRAIN'S N.Y. BUSINESS, 4/13 issue).