Yankees Experiencing Drop-Off In Star Power Lightning Keep Stamkos With $68M Deal Colts Sign Luck To Record $140M Deal Bill Simmons Calls Out Knicks' James Dolan Dolphins Donate More Than $5M To Cancer Center Braves To Open SunTrust On April 13 Franchise Notes Indians' Streak Helps Ticket Sales Shapiro Addresses Rogers Centre Concerns Rapids Formally Introduce Tim Howard
NETS GAINS: TEAM ON THE SEARCH FOR NEWER, YOUNGER FANS
Published April 15, 1998
The Nets are now marketing to children of Knicks fans, a similar strategy employed by the Islanders and Devils vying for "fan loyalty" with the Rangers, according to Matthew Goldstein of CRAIN'S N.Y. BUSINESS. Nets execs say revenues from ticket sales are up nearly 26% over last season, but that the team still gives away about 3,000 tickets to each home game. Goldstein writes that top Nets sponsors, the U.S. Postal Service, Omnipoint, McDonald's and Modell's Sporting Goods, "lack the prestige" of Knicks sponsors, including AT&T, American Express, MetLife and Starter (CRAIN'S N.Y. BUSINESS, 4/13 issue).