Yormark Talks Isles' First Year In Brooklyn Atlanta United Sets Season-Ticket Prices Royals Move Ring Ceremony To Second Game Warriors Introducing New Tix Structure, Prices Buccaneers Raising Season-Ticket Prices Mets GM Alderson Touts Payroll Flexibility Pacers Could Look To Land All-Star Game Maple Leafs Unveil New Logo For Centennial Season Vikings $10M Shy Of Seat-License Sales Goal Nationals Backloading Offers Due To MASN Dispute
NETS GAINS: TEAM ON THE SEARCH FOR NEWER, YOUNGER FANS
Published April 15, 1998
The Nets are now marketing to children of Knicks fans, a similar strategy employed by the Islanders and Devils vying for "fan loyalty" with the Rangers, according to Matthew Goldstein of CRAIN'S N.Y. BUSINESS. Nets execs say revenues from ticket sales are up nearly 26% over last season, but that the team still gives away about 3,000 tickets to each home game. Goldstein writes that top Nets sponsors, the U.S. Postal Service, Omnipoint, McDonald's and Modell's Sporting Goods, "lack the prestige" of Knicks sponsors, including AT&T, American Express, MetLife and Starter (CRAIN'S N.Y. BUSINESS, 4/13 issue).