Sources: Chargers Expected To Move To L.A. In '17 Yanks Set To Benefit From New MLB CBA Losing Revenue Sharing Could Cut A's Payroll More 'Canes Allowed To Withhold Some Financial Figures TFC Becoming MLS' Premier Franchise? Rockets Hire E-Sports Front Office Exec Orioles To Keep Season-Ticket Prices Flat Blackhawks Reward Fans For Watching At Bars A's Ballpark Talks To Pick Up Pace With New CBA? 76ers Postpone Game Due To Moisture On Court
NETS GAINS: TEAM ON THE SEARCH FOR NEWER, YOUNGER FANS
Published April 15, 1998
The Nets are now marketing to children of Knicks fans, a similar strategy employed by the Islanders and Devils vying for "fan loyalty" with the Rangers, according to Matthew Goldstein of CRAIN'S N.Y. BUSINESS. Nets execs say revenues from ticket sales are up nearly 26% over last season, but that the team still gives away about 3,000 tickets to each home game. Goldstein writes that top Nets sponsors, the U.S. Postal Service, Omnipoint, McDonald's and Modell's Sporting Goods, "lack the prestige" of Knicks sponsors, including AT&T, American Express, MetLife and Starter (CRAIN'S N.Y. BUSINESS, 4/13 issue).