SBD/15/Franchises

NETS GAINS: TEAM ON THE SEARCH FOR NEWER, YOUNGER FANS

          The Nets are now marketing to children of Knicks fans,
     a similar strategy employed by the Islanders and Devils
     vying for "fan loyalty" with the Rangers, according to
     Matthew Goldstein of CRAIN'S N.Y. BUSINESS.   Nets execs say
     revenues from ticket sales are up nearly 26% over last
     season, but that the team still gives away about 3,000
     tickets to each home game.  Goldstein writes that top Nets
     sponsors, the U.S. Postal Service, Omnipoint, McDonald's and
     Modell's Sporting Goods, "lack the prestige" of Knicks
     sponsors, including AT&T, American Express, MetLife and
     Starter (CRAIN'S N.Y. BUSINESS, 4/13 issue).

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