Sources: Marlins Using Jeter To Elicit Interest In Team Sabres Have No Timetable To Hire New Leadership Bettman: Isles Submitting Belmont Park Arena Plan NBA Kings Beef Up Their Front Office MLB Cardinals Working On Performance Department Chiefs Raise Cash Gameday Parking Prices Franchise Notes Pegula Takes Responsibility For Sabres' Failings Rams, Chargers To Split L.A. Attention Three Times Dodgers Have No Waiting List For Season Tickets
Upcoming Conferences and Events
May 31 - Jun 1
NETS GAINS: TEAM ON THE SEARCH FOR NEWER, YOUNGER FANS
Published April 15, 1998
The Nets are now marketing to children of Knicks fans, a similar strategy employed by the Islanders and Devils vying for "fan loyalty" with the Rangers, according to Matthew Goldstein of CRAIN'S N.Y. BUSINESS. Nets execs say revenues from ticket sales are up nearly 26% over last season, but that the team still gives away about 3,000 tickets to each home game. Goldstein writes that top Nets sponsors, the U.S. Postal Service, Omnipoint, McDonald's and Modell's Sporting Goods, "lack the prestige" of Knicks sponsors, including AT&T, American Express, MetLife and Starter (CRAIN'S N.Y. BUSINESS, 4/13 issue).