Angels Bad PR Continues With Dipoto Exit NHL Rangers' Sather Passes GM Torch To Gorton Franchise Notes Sources: Angels' Dipoto Out As GM Bettman, Coyotes Deny N.Y. Post Report Kings, Ranadive Coming Under Fire From Critics Lions Set To Host LGBT Pride Night Orlando City To Own USL Club Phillies' MacPhail To Observe For First Few Months NYC FC's Geography Paying Dividends
NETS GAINS: TEAM ON THE SEARCH FOR NEWER, YOUNGER FANS
Published April 15, 1998
The Nets are now marketing to children of Knicks fans, a similar strategy employed by the Islanders and Devils vying for "fan loyalty" with the Rangers, according to Matthew Goldstein of CRAIN'S N.Y. BUSINESS. Nets execs say revenues from ticket sales are up nearly 26% over last season, but that the team still gives away about 3,000 tickets to each home game. Goldstein writes that top Nets sponsors, the U.S. Postal Service, Omnipoint, McDonald's and Modell's Sporting Goods, "lack the prestige" of Knicks sponsors, including AT&T, American Express, MetLife and Starter (CRAIN'S N.Y. BUSINESS, 4/13 issue).