Marlins' Talks With Kushners Over For Now Yankees' Arbitration Hearing Gets Heated Tom Ricketts Addresses Cubs' Offseason Werner, Henry Have No Plans To Sell Red Sox Cavaliers Get Front Office Shakeup Bucs Raise Ticket Prices For Second Straight Year Stadium Deal Could Help DC United Sign Top Players Leonsis Sees DC, Baltimore As "Super City" Most Dolphins Season-Ticket Prices Will Not Change Riddick: 49ers Almost Hired Him, McDaniels
NETS GAINS: TEAM ON THE SEARCH FOR NEWER, YOUNGER FANS
Published April 15, 1998
The Nets are now marketing to children of Knicks fans, a similar strategy employed by the Islanders and Devils vying for "fan loyalty" with the Rangers, according to Matthew Goldstein of CRAIN'S N.Y. BUSINESS. Nets execs say revenues from ticket sales are up nearly 26% over last season, but that the team still gives away about 3,000 tickets to each home game. Goldstein writes that top Nets sponsors, the U.S. Postal Service, Omnipoint, McDonald's and Modell's Sporting Goods, "lack the prestige" of Knicks sponsors, including AT&T, American Express, MetLife and Starter (CRAIN'S N.Y. BUSINESS, 4/13 issue).