Sources: Chivas USA Suspending Operations Twins To Replace Manager, Retain GM Red Sox To Raise Ticket Prices For Big Games Marlins Likely To Increase Payroll In '15 Vinik Plans On Continuing Spending Near Cap Are Patriots Content With Just Making Playoffs? DC United's Future Success Tied To Stadium ManU Considers Friendlies During EPL Season Moore Praised For Work With Royals Barclays Center Not Yet Fit For Islanders Games
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NETS GAINS: TEAM ON THE SEARCH FOR NEWER, YOUNGER FANS
Published April 15, 1998
The Nets are now marketing to children of Knicks fans, a similar strategy employed by the Islanders and Devils vying for "fan loyalty" with the Rangers, according to Matthew Goldstein of CRAIN'S N.Y. BUSINESS. Nets execs say revenues from ticket sales are up nearly 26% over last season, but that the team still gives away about 3,000 tickets to each home game. Goldstein writes that top Nets sponsors, the U.S. Postal Service, Omnipoint, McDonald's and Modell's Sporting Goods, "lack the prestige" of Knicks sponsors, including AT&T, American Express, MetLife and Starter (CRAIN'S N.Y. BUSINESS, 4/13 issue).