SBD/15/Franchises

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  • NETS GAINS: TEAM ON THE SEARCH FOR NEWER, YOUNGER FANS

              The Nets are now marketing to children of Knicks fans,
         a similar strategy employed by the Islanders and Devils
         vying for "fan loyalty" with the Rangers, according to
         Matthew Goldstein of CRAIN'S N.Y. BUSINESS.   Nets execs say
         revenues from ticket sales are up nearly 26% over last
         season, but that the team still gives away about 3,000
         tickets to each home game.  Goldstein writes that top Nets
         sponsors, the U.S. Postal Service, Omnipoint, McDonald's and
         Modell's Sporting Goods, "lack the prestige" of Knicks
         sponsors, including AT&T, American Express, MetLife and
         Starter (CRAIN'S N.Y. BUSINESS, 4/13 issue).
    
    

    Print | Tags: American Express, ATT, Cablevision, Franchises, McDonalds, New Jersey Devils, Brooklyn Nets, New York Islanders, New York Knicks, YankeeNets
  • THRASHING ABOUT TOWN: TEAM RELEASES TICKET PRICE DETAILS

              NHL expansion Thrashers Exec VP Dave Maggard said the
         team has received more than 8,700 deposits for season
         tickets.  The deadline to join the Thrashers Blue Line Club
         to reserve season tickets for the team's inaugural '99-2000
         season is April 25.  In early May, the team will begin
         converting season tickets for Blue Line Club members, who
         have received a priority seating number in exchange for
         their $100 deposit.  In addition, the team expects an
         average ticket price of approximately $45, with more than
         50% priced at or below that number.  Twenty-five percent of
         the seats will be available for $24 or less, with the lowest
         price for an unobstructed view seat being $10 (Thrashers).
    
    

    Print | Tags: Atlanta Thrashers, Franchises, NHL, Time Warner
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