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The Nets are now marketing to children of Knicks fans, a similar strategy employed by the Islanders and Devils vying for "fan loyalty" with the Rangers, according to Matthew Goldstein of CRAIN'S N.Y. BUSINESS. Nets execs say revenues from ticket sales are up nearly 26% over last season, but that the team still gives away about 3,000 tickets to each home game. Goldstein writes that top Nets sponsors, the U.S. Postal Service, Omnipoint, McDonald's and Modell's Sporting Goods, "lack the prestige" of Knicks sponsors, including AT&T, American Express, MetLife and Starter (CRAIN'S N.Y. BUSINESS, 4/13 issue).
NHL expansion Thrashers Exec VP Dave Maggard said the team has received more than 8,700 deposits for season tickets. The deadline to join the Thrashers Blue Line Club to reserve season tickets for the team's inaugural '99-2000 season is April 25. In early May, the team will begin converting season tickets for Blue Line Club members, who have received a priority seating number in exchange for their $100 deposit. In addition, the team expects an average ticket price of approximately $45, with more than 50% priced at or below that number. Twenty-five percent of the seats will be available for $24 or less, with the lowest price for an unobstructed view seat being $10 (Thrashers).