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GREENVILLE ARENA SHOWS MINORS CAN ALSO GO MAJOR LEAGUE
Published April 15, 1998
The Bi-Lo Center in Greenville, SC, and its developer, Carl Scheer, were profiled by Leah Beth Ward of the CHARLOTTE OBSERVER, who wrote the facility, opening in October, will "set a new standard for minor league sports, according to sports developers and finance experts." Scheer's company, ScheerSports, which also owns the ECHL Greenville Grrrowl, which will play in the arena, "is in a position to profit handsomely from the enterprise without having taken significant financial risk." Scheer invested about 2% of the arena's $63M cost, or about $1M. In addition, ScheerSports will receive "at least" $1.4M in development fees upon completion of the arena, though it must cover any cost overruns. Advance sales of luxury and premium seating and naming rights "have been so strong that ScheerSports was able to upgrade the scoreboard to major league quality." Scheer also signed Bell Atlantic Mobile to a five-year deal worth $800,000 to be a permanent signage sponsor of a new scoreboard (CHARLOTTE OBSERVER, 4/12). In addition, Bell Atlantic will equip suites with a cellular phone for free local calls during events (Bi-Lo Center).