SBD/14/Sports Media

MEDIA NOTES

          NOTES: Former 49ers coach George Seifert "is expected
     to land a job at CBS, perhaps as early as tomorrow." 
     Seifert said that he "isn't sure" whether he is being
     considered for a studio position or as a game analyst (S.F.
     CHRONICLE, 4/14)....NBC Sports VP/Communications Ed Markey
     said that the net "erred" by leaving Sunday's Knicks-Heat
     game without showing a replay of its controversial ending. 
     Markey: "It was probably a mistake" (MIAMI HERALD, 4/14).
     ...THE DAILY RACING FORM's Steve Haskin, on Fox's April 4
     broadcast of the Santa Anita Derby, its first foray into
     racing coverage: "This was a flawless telecast that left us
     yearning for more" (DAILY RACING FORM, 4/7)....Turner Sports
     has re-signed Bob Neal to a new multiyear contract.  Neal
     will continue to call NBA games on TBS and TNT through the
     2001-2002 season (Turner Sports).  USA TODAY's Rudy Martzke
     wrote Neal's new deal is worth "close to" $500,000 annually
     (USA TODAY, 4/10)....N.Y. Times Magazines took out a full
     page ad in Monday's N.Y. Times touting its three golf
     titles, GolfWorld, Golf Digest and Golf Shop Operations. 
     The ad text noted that the three won 14 Golf Writers
     Association of America Awards (THE DAILY)....Mets announcer
     Ralph Kiner is taking an extended leave of absence due to
     his wife's battle with cancer and his recent health
     problems.  Kiner said his return date is "wide open" and
     that the Mets said he could take the entire season off, if
     necessary (Bergen RECORD, 4/10).
          RATINGS: See (#32) for a full listing of overnights
     from this weekend's network sports events.  In S.D., Fritz
     Quindt wrote that the Padres' March 31 season opener on
     Padres/Channel 4 got a 3.4 rating, while last Tuesday's home
     opener earned a 6.9.  Wednesday's first prime-time game did
     a 9.3, which placed second locally during its time slot
     (UNION-TRIBUNE, 4/10)....In Boston, Howard Manly writes that
     WABU's coverage of Friday's Red Sox opener received a 6.9/17
     rating, while Saturday's Sox game got a "whopping" 9.2/31,
     and Sunday's an 8.1/31 (BOSTON GLOBE, 4/14). 
          NHL: In N.Y. Richard Sandomir notes that Saturday's Fox
     NHL coverage pulled a "wee" 1.5 overnight, including a
     "microscopic" 0.8 rating in the New York market.  Through
     nine dates this season, Fox's NHL coverage is averaging a
     1.5.  Fox Sports President David Hill: "We don't know what's
     wrong, but we still believe in hockey" (N.Y. TIMES, 4/14).
     The NHL wants Fox to move its telecasts to Sunday afternoons
     next season, the final year of the net's five-year, $155M
     deal.  Fox's Dan Bell said that "nothing has been decided,"
     but talks "are ongoing" (ST. LOUIS POST-DISPATCH, 4/11).  
     
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