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SBD/14/Sponsorships Advertising Marketing
MARKETPLACE ROUND-UP
Published April 14, 1998
Under its new Sega Sports Brand, Sega will branch out
to clothing, sports equipment and watches, "aiming to hold
onto consumers as they age beyond the core game-playing
demo." Sega also plans basketballs, snowboards and
rollerblades, along with a line of jackets, fleeces,
sweatshirts and hats (ADWEEK, 4/13 issue)....Derek Jeter
appeared at a N.Y.-area Macy's yesterday to promote his new
Fila line, "Can You Jeter?" The store offered a special
Fila gift signed by Jeter with all Fila men's sportswear
purchases of $75 or more (N.Y. TIMES, 4/12).
