Erin Andrews Appears On "Conan" USA Hockey Postpones Women's Training Camp NFL Looks To Restructure TV Ad Pods Fans Will Flock To NFL Draft Experience UNLV Ramps Up Search For New AD U.S. Wins Its First World Baseball Classic MLB Net Sets Non-Playoff Record With WBC Game NBC Sports Rebranding California RSNs NCAA Settlement Gets Preliminary Approval Citi, AT&T Execs On Not Renewing USOC Deals
SBD/14/Sponsorships Advertising Marketing
Published April 14, 1998
Under its new Sega Sports Brand, Sega will branch out to clothing, sports equipment and watches, "aiming to hold onto consumers as they age beyond the core game-playing demo." Sega also plans basketballs, snowboards and rollerblades, along with a line of jackets, fleeces, sweatshirts and hats (ADWEEK, 4/13 issue)....Derek Jeter appeared at a N.Y.-area Macy's yesterday to promote his new Fila line, "Can You Jeter?" The store offered a special Fila gift signed by Jeter with all Fila men's sportswear purchases of $75 or more (N.Y. TIMES, 4/12).