Browns Eye New Training Camp Facility NHL To Stick With Golden Knights Team Name Adidas, Kris Bryant Reach Multiyear Extension Bowlsby Says CFP Still Can Improve Throwback Fox Nears Sellout Of Super Bowl Ads IOC Advances Cities In '24 Games Race Pac-12 Commish Remains High On Asia Canucks Set To Debut Bar At Rogers Arena Delany Believes Four Best Teams Made CFP
SBD/14/Sponsorships Advertising Marketing
Published April 14, 1998
Under its new Sega Sports Brand, Sega will branch out to clothing, sports equipment and watches, "aiming to hold onto consumers as they age beyond the core game-playing demo." Sega also plans basketballs, snowboards and rollerblades, along with a line of jackets, fleeces, sweatshirts and hats (ADWEEK, 4/13 issue)....Derek Jeter appeared at a N.Y.-area Macy's yesterday to promote his new Fila line, "Can You Jeter?" The store offered a special Fila gift signed by Jeter with all Fila men's sportswear purchases of $75 or more (N.Y. TIMES, 4/12).