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SBD/14/Sponsorships Advertising Marketing
Published April 14, 1998
Under its new Sega Sports Brand, Sega will branch out to clothing, sports equipment and watches, "aiming to hold onto consumers as they age beyond the core game-playing demo." Sega also plans basketballs, snowboards and rollerblades, along with a line of jackets, fleeces, sweatshirts and hats (ADWEEK, 4/13 issue)....Derek Jeter appeared at a N.Y.-area Macy's yesterday to promote his new Fila line, "Can You Jeter?" The store offered a special Fila gift signed by Jeter with all Fila men's sportswear purchases of $75 or more (N.Y. TIMES, 4/12).