Silver: NBA Will Look At Eliminating Divisions NBA Attendance Up Slightly Through Dec. 8 NBA Kings Shopping Arena Naming Rights NBA Mexico City Game Cancelled Pistons Seeing Jump In Ticket Sales Dolan Vs. Prokhorov Hurting Teams? Bryant, Wade Unveil Latest Sneaker Offerings NBA Game In Mexico Part Of Int'l Push Heat Signs Samsung As Floor Sponsor Adidas Could Recoup Part Of Rose Deal
SBD/14/Sponsorships Advertising Marketing
KAZAAM! SHAQ WANTS TO DIRECT NEXT PEPSI SPOT; SPIKE-D HEAT
Published April 14, 1998
Shaquille O'Neal's newest Pepsi spot, "Bench," will begin airing during the NBA playoffs. O'Neal said that for his next Pepsi commercial, he would like a chance to direct it: "This summer I'm going to film school because I've been involved in a lot of commercials" (Pepsi). HEAT TV: In Miami, Spike Lee yesterday filmed a 30- second TV spot for the Heat that will begin airing in April. The $100,000 spot urges fans to buy season tickets: "You can Get On Now, Or Get On Later" (MIAMI HERALD, 4/16).