SBD/14/Sponsorships Advertising Marketing

KAZAAM! SHAQ WANTS TO DIRECT NEXT PEPSI SPOT; SPIKE-D HEAT

          Shaquille O'Neal's newest Pepsi spot, "Bench," will
     begin airing during the NBA playoffs.  O'Neal said that for
     his next Pepsi commercial, he would like a chance to direct
     it: "This summer I'm going to film school because I've been
     involved in a lot of commercials" (Pepsi).  
          HEAT TV: In Miami, Spike Lee yesterday filmed a 30-
     second TV spot for the Heat that will begin airing in April. 
     The $100,000 spot urges fans to buy season tickets: "You can
     Get On Now, Or Get On Later" (MIAMI HERALD, 4/16).

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Related Topics:

Miami Heat, NBA, PepsiCo

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