Roberts Says Taylor Suspension Was Excessive Sonic Signs Durant As First Athlete Endorser Hornets' Taylor Suspended 24 Games Fox Sports Promotes NBA In-Market Streaming Bucks, UWM Meet About Future Of Panther Arena Pepsi, NFL Promoting Heavily Through Digital No Practice HQ Imminent For Mavs Bettman Cautious On Sports Gambling NBPA's Roberts Talks CBA, Salary Cap In Q&A Silver Makes Call For Sports Betting
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KAZAAM! SHAQ WANTS TO DIRECT NEXT PEPSI SPOT; SPIKE-D HEAT
Published April 14, 1998
Shaquille O'Neal's newest Pepsi spot, "Bench," will begin airing during the NBA playoffs. O'Neal said that for his next Pepsi commercial, he would like a chance to direct it: "This summer I'm going to film school because I've been involved in a lot of commercials" (Pepsi). HEAT TV: In Miami, Spike Lee yesterday filmed a 30- second TV spot for the Heat that will begin airing in April. The $100,000 spot urges fans to buy season tickets: "You can Get On Now, Or Get On Later" (MIAMI HERALD, 4/16).