Cavs Happy With Ticket Lottery Process Wojnarowski Profile Alleges Improper Sourcing Drake Continues Working On Raptors' Rebrand Silver Discusses Future NBA All-Star Sites Hornets, Waste Management Ink Partnership Kings' Ranadive Explains Role In Firing Malone NBA Kings' Ranadive Too Hands-On? Buss Siblings Sit For Extensive Q&A Lakers, Clippers See Dip In RSN Ratings Pistons Owner Remains Confident In Van Gundy
SBD/14/Sponsorships Advertising Marketing
KAZAAM! SHAQ WANTS TO DIRECT NEXT PEPSI SPOT; SPIKE-D HEAT
Published April 14, 1998
Shaquille O'Neal's newest Pepsi spot, "Bench," will begin airing during the NBA playoffs. O'Neal said that for his next Pepsi commercial, he would like a chance to direct it: "This summer I'm going to film school because I've been involved in a lot of commercials" (Pepsi). HEAT TV: In Miami, Spike Lee yesterday filmed a 30- second TV spot for the Heat that will begin airing in April. The $100,000 spot urges fans to buy season tickets: "You can Get On Now, Or Get On Later" (MIAMI HERALD, 4/16).