Sources: NBA, NBPA On Verge Of New CBA NBA Kings Buy Controlling Interest In D-League Affiliate Goldfarb Discusses Investments With Carmelo NBA, NextVR To Produce Weekly Games In VR Silver Wants '19 All-Star Game In Charlotte Rolling Stone Deletes Column On Rose Rape Trial NBA, USAB Create Youth Basketball Guidelines NBPA Prioritizing Aid For Retired Players In CBA NBA GMs Discuss Topics During Roundtable Rockets, Pelicans A Hit In China
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KAZAAM! SHAQ WANTS TO DIRECT NEXT PEPSI SPOT; SPIKE-D HEAT
Published April 14, 1998
Shaquille O'Neal's newest Pepsi spot, "Bench," will begin airing during the NBA playoffs. O'Neal said that for his next Pepsi commercial, he would like a chance to direct it: "This summer I'm going to film school because I've been involved in a lot of commercials" (Pepsi). HEAT TV: In Miami, Spike Lee yesterday filmed a 30- second TV spot for the Heat that will begin airing in April. The $100,000 spot urges fans to buy season tickets: "You can Get On Now, Or Get On Later" (MIAMI HERALD, 4/16).