LeBron James Favoring Old Nikes MMF: Autosports And The Fan Experience MMF: Ways To Attract A New Audience MMF: NHRA Seen As More Of A Business Now MMF: Compelling Digital Content A Necessity MMF: IndyCar Eyeing New Territories MMF: Daytona Rising Key To Drawing More Fans MMF: Johnson Reflects On Early Days Of His Brand McIlroy, Rooney Star In New Nike Ad SB XLVIII To Be Most Expensive Ever
"THE BIG ONE" OPENS; NIKE RUNS CLIPS ON BIZ WEB SITE
Published April 14, 1998
Michael Moore's "The Big One" opened this weekend, earning $146,909 in 33 theaters -- an average of $4,452 per theater (HOLLYWOOD REPORTER, 4/13). In Dallas, Jerome Weeks reported that the film, made by Moore's own Dog Eat Dog Films, cost less than $500,000 (DALLAS MORNING NEWS, 4/13). NIKE CUTS: Nike issued a release saying it will air outtakes from "The Big One" on its Web site at www.nikebiz. Outtakes include a scene where Moore tells Nike Chair Phil Knight, "I honestly think you're the good guy. I honestly think that Nike is the good guy here; you're not General Motors," and Knight inviting Moore to tour Nike Indonesian factories (Nike). Moore, meanwhile, says his own Web site (www.dogeatdogfilms) will soon contain his own version of the film's outtakes (N.Y. POST, 4/14).