SBD/9/Sports Media


          Chiefs RB Marcus Allen, who has a year left on his
     contract, "discussed" a job on CBS's NFL studio show with
     network officials last week (K.C. STAR, 3/6)....Tim Ryan is
     leaving CBS shortly to join Fox and NBC Sports.  Ryan will
     call NFL games for Fox, and will work the 2000 Summer
     Olympics, the 2002 Winter Olympics, and the world skiing
     championships for NBC (Richard Sandomir, N.Y. TIMES, 3/7).
     ..In BUSINESS WEEK, SportsLine USA CEO Michael Levy said
     that he thinks his Web site's Olympic ratings were
     "undercounted," but he remains "optimistic" about the Web
     site's  future.  Levy: "We have momentum, and CBS picking up
     NFL is another big plus for us" (BUSINESS WEEK, 3/16).....On
     "The Sports Reporters," Mike Lupica defended Jim Nantz's
     Olympic performance: "Nantz got blamed for everything except
     El Nino.  I haven't seen such hateful reviews since Howard
     Cosell was in his prime" ("The Sports Reporters," 3/8). 

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