Red Sox Willing To Go Over Luxury Tax Threshold NHL, NHLPA Aim For Big Money World Cup Hurricanes Seeing Smaller Crowds So Far Columbus Approves $250,000 For All-Star Game Reds Upgrading GABP Ahead Of All-Star Game Red Sox Spend Big With Ramirez, Sandoval Wayne Gretzky Returns To IMG Flames Close To Arena Announcement? 2014 Reader Survey: MLB 2014 Reader Survey: NHL
SBD/9/Sponsorships Advertising Marketing
Published March 9, 1998
Flip Wilson's "Reverend LeRoy" character is being "reincarnated" for a Fox Sports Stanley Cup spot directed by Spike Lee (N.Y. DAILY NEWS, 3/8). An trailer for Lee's "He Got Game" aired during the Bulls-Knicks game on NBC Sunday. The film opens May 1 (THE DAILY)....MLBers John Smoltz, John Olerud and Alex Fernandez are part of a commercial campaign for the Boys and Girls Clubs of America, MLB's national charity (MLB)....The NHL Wild, in conjunction with First USA bank, are offering a Minnesota Wild MasterCard affinity card. The partnership with First USA is the first for the franchise (Wild). Also in St. Paul, Charley Walters wrote that General Mills "is considering putting" the Wild's uniform unveiling on a Wheaties box (PIONEER PRESS, 3/8).