MSG Confirms Plans To Split In Two Cactus League On Par For Record Attendance St. Pete City Council To Vote On New Rays Deal Epstein On Wrigley Renovations: "Have Patience" Brewers Renovate Deck Seating, Add Sponsor Reds Install Self-Ordering Kiosks Manfred Mum On Rays' Ballpark Situation A's Launch Latest TV Ad Campaign Dodgers Spend Big On Cuban OF Olivera NHL Denied Motion To Dismiss Concussion Case
Upcoming Conferences and Events
SBD/9/Sponsorships Advertising Marketing
Published March 9, 1998
Flip Wilson's "Reverend LeRoy" character is being "reincarnated" for a Fox Sports Stanley Cup spot directed by Spike Lee (N.Y. DAILY NEWS, 3/8). An trailer for Lee's "He Got Game" aired during the Bulls-Knicks game on NBC Sunday. The film opens May 1 (THE DAILY)....MLBers John Smoltz, John Olerud and Alex Fernandez are part of a commercial campaign for the Boys and Girls Clubs of America, MLB's national charity (MLB)....The NHL Wild, in conjunction with First USA bank, are offering a Minnesota Wild MasterCard affinity card. The partnership with First USA is the first for the franchise (Wild). Also in St. Paul, Charley Walters wrote that General Mills "is considering putting" the Wild's uniform unveiling on a Wheaties box (PIONEER PRESS, 3/8).