Mets Unlikely To Make Another Splash In Free Agency Bettman Says NHL Fielding Expansion Inquiries Why Was Bears-Eagles Flexed To NBC? NHL Seeks Balance Between Excitement, Player Safety Attorneys Seek Interim Trustee For CSN Houston Rose Injury Presents Issues For Brand Marketing Minding My Business With Lon Rosen Marvin Miller Again Falls Short of HOF Vote Bettman: NHL Salary Cap To Increase MLB Attorneys: Selig Previously Denied A's Move
SBD/9/Sponsorships Advertising Marketing
Published March 9, 1998
Flip Wilson's "Reverend LeRoy" character is being "reincarnated" for a Fox Sports Stanley Cup spot directed by Spike Lee (N.Y. DAILY NEWS, 3/8). An trailer for Lee's "He Got Game" aired during the Bulls-Knicks game on NBC Sunday. The film opens May 1 (THE DAILY)....MLBers John Smoltz, John Olerud and Alex Fernandez are part of a commercial campaign for the Boys and Girls Clubs of America, MLB's national charity (MLB)....The NHL Wild, in conjunction with First USA bank, are offering a Minnesota Wild MasterCard affinity card. The partnership with First USA is the first for the franchise (Wild). Also in St. Paul, Charley Walters wrote that General Mills "is considering putting" the Wild's uniform unveiling on a Wheaties box (PIONEER PRESS, 3/8).