Bettman Praises Shanahan's League Office Work Sources: Islanders Draw New Suitors Barclays Center, MSG Rivalry Heating Up Crosby Reclaims Top-Selling NHL Jersey MLB Facility Notes A's Negotiating 10-Year Coliseum Lease Selig Praises New Replay System Blues Ink Four Postseason Presenting Sponsors Production Dips For Some NHL Clubs Post-Olympics Mariners Financials Strong Despite Play
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SBD/9/Sponsorships Advertising Marketing
Published March 9, 1998
Flip Wilson's "Reverend LeRoy" character is being "reincarnated" for a Fox Sports Stanley Cup spot directed by Spike Lee (N.Y. DAILY NEWS, 3/8). An trailer for Lee's "He Got Game" aired during the Bulls-Knicks game on NBC Sunday. The film opens May 1 (THE DAILY)....MLBers John Smoltz, John Olerud and Alex Fernandez are part of a commercial campaign for the Boys and Girls Clubs of America, MLB's national charity (MLB)....The NHL Wild, in conjunction with First USA bank, are offering a Minnesota Wild MasterCard affinity card. The partnership with First USA is the first for the franchise (Wild). Also in St. Paul, Charley Walters wrote that General Mills "is considering putting" the Wild's uniform unveiling on a Wheaties box (PIONEER PRESS, 3/8).