NHL COO John Collins To Leave League Three Bids Submitted For Turner Field Redevelopment NHL Could Implement Cocaine Testing This Season Marlins Part Ways With Analyst Tommy Hutton Blues Launch Ambitious Youth Hockey Initiative Columnists Pan New NHL All-Star Game Format MLBPA Launches Infield Chatter Social Media Outlet MLB, Fox Agree On In-Market Streaming MLB To Add Netting For Fan Safety In '16 NHL To Give Teams NFL-Style Bye Weeks
SBD/9/Sponsorships Advertising Marketing
Published March 9, 1998
Flip Wilson's "Reverend LeRoy" character is being "reincarnated" for a Fox Sports Stanley Cup spot directed by Spike Lee (N.Y. DAILY NEWS, 3/8). An trailer for Lee's "He Got Game" aired during the Bulls-Knicks game on NBC Sunday. The film opens May 1 (THE DAILY)....MLBers John Smoltz, John Olerud and Alex Fernandez are part of a commercial campaign for the Boys and Girls Clubs of America, MLB's national charity (MLB)....The NHL Wild, in conjunction with First USA bank, are offering a Minnesota Wild MasterCard affinity card. The partnership with First USA is the first for the franchise (Wild). Also in St. Paul, Charley Walters wrote that General Mills "is considering putting" the Wild's uniform unveiling on a Wheaties box (PIONEER PRESS, 3/8).