SBD/9/Sponsorships Advertising Marketing


          Flip Wilson's "Reverend LeRoy" character is being
     "reincarnated" for a Fox Sports Stanley Cup spot directed by
     Spike Lee (N.Y. DAILY NEWS, 3/8).  An trailer for Lee's "He
     Got Game" aired during the Bulls-Knicks game on NBC Sunday. 
     The film opens May 1 (THE DAILY)....MLBers John Smoltz, John
     Olerud and Alex Fernandez are part of a commercial campaign
     for the Boys and Girls Clubs of America, MLB's national
     charity (MLB)....The NHL Wild, in conjunction with First USA
     bank, are offering a Minnesota Wild MasterCard affinity
     card.  The partnership with First USA is the first for the
     franchise (Wild).  Also in St. Paul, Charley Walters wrote
     that General Mills "is considering putting" the Wild's
     uniform unveiling on a Wheaties box (PIONEER PRESS, 3/8). 
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