MLB Game Viewership Lower On ESPN Diversity In MLB Front Offices Again Questioned Too Many MLB Postseason Broadcasters? Oilers Want To Host Hockey's World Juniors, World Cup NHL Appoints Pandora's Heidi Browning CMO NHL Could Skip '18 Games, Return For Beijing Cherington, Epstein Get Credit For Red Sox Gretzky To Play Role In NHL Centennial Plans NHL's Daly Hopes World Cup Back Every Four Years Minding My Business: NHL Exec VP Steve Mayer
SBD/9/Sponsorships Advertising Marketing
Published March 9, 1998
Flip Wilson's "Reverend LeRoy" character is being "reincarnated" for a Fox Sports Stanley Cup spot directed by Spike Lee (N.Y. DAILY NEWS, 3/8). An trailer for Lee's "He Got Game" aired during the Bulls-Knicks game on NBC Sunday. The film opens May 1 (THE DAILY)....MLBers John Smoltz, John Olerud and Alex Fernandez are part of a commercial campaign for the Boys and Girls Clubs of America, MLB's national charity (MLB)....The NHL Wild, in conjunction with First USA bank, are offering a Minnesota Wild MasterCard affinity card. The partnership with First USA is the first for the franchise (Wild). Also in St. Paul, Charley Walters wrote that General Mills "is considering putting" the Wild's uniform unveiling on a Wheaties box (PIONEER PRESS, 3/8).