Baseball HOF Expecting Another Large Crowd Yankees Embracing Youth Movement Jose Bautista's Contract Has Attendance Incentive MLBAM, NBC Reach Streaming Deal Price Chopper Becomes Royals' Official Grocer Bell, Zenkel Among NBC Sports Promotions Blackhawks Ratings Down Despite Team's Success Islanders Fire Coach Jack Capuano President Obama Welcomes Cubs To White House MLB, Mitú Partnering For Latino Digital Content
SBD/9/Sponsorships Advertising Marketing
Published March 9, 1998
Flip Wilson's "Reverend LeRoy" character is being "reincarnated" for a Fox Sports Stanley Cup spot directed by Spike Lee (N.Y. DAILY NEWS, 3/8). An trailer for Lee's "He Got Game" aired during the Bulls-Knicks game on NBC Sunday. The film opens May 1 (THE DAILY)....MLBers John Smoltz, John Olerud and Alex Fernandez are part of a commercial campaign for the Boys and Girls Clubs of America, MLB's national charity (MLB)....The NHL Wild, in conjunction with First USA bank, are offering a Minnesota Wild MasterCard affinity card. The partnership with First USA is the first for the franchise (Wild). Also in St. Paul, Charley Walters wrote that General Mills "is considering putting" the Wild's uniform unveiling on a Wheaties box (PIONEER PRESS, 3/8).