New NHL CMO Discusses Growth Efforts, Data Use Braves Launch Marketing Effort For New Venue Wild Get Title Sponsor For Practice Rink NHL Going With Just Two Bye Weeks In '17-18 D-Backs' Brass Hopeful For Franchise Turnaround Pirates Owner Says Club Underperformed In '16 Sportsnet Has Its First 360 VR Game Telecast Marlins' Talks With Kushners Over For Now NBC Criticized For Airing Avalanche-Sabres A's Upgrading Club Area At Coliseum
SBD/9/Sponsorships Advertising Marketing
Published March 9, 1998
Flip Wilson's "Reverend LeRoy" character is being "reincarnated" for a Fox Sports Stanley Cup spot directed by Spike Lee (N.Y. DAILY NEWS, 3/8). An trailer for Lee's "He Got Game" aired during the Bulls-Knicks game on NBC Sunday. The film opens May 1 (THE DAILY)....MLBers John Smoltz, John Olerud and Alex Fernandez are part of a commercial campaign for the Boys and Girls Clubs of America, MLB's national charity (MLB)....The NHL Wild, in conjunction with First USA bank, are offering a Minnesota Wild MasterCard affinity card. The partnership with First USA is the first for the franchise (Wild). Also in St. Paul, Charley Walters wrote that General Mills "is considering putting" the Wild's uniform unveiling on a Wheaties box (PIONEER PRESS, 3/8).