Marciani Out As MLB VP/National Sales St. Pete Denies Rays' Ballpark Search Deal Q&A With Blackhawks Chair Rocky Wirtz Angels, Red Sox Eliminate Pension Plans Sabres Impressed With HarborCenter Facility MLB Franchise Notes Cuba Decision Could Impact MLB Constellation, NHL Sign Groundbreaking Pact Is The NHL Winter Classic Lacking Buzz? Vinik Unveils Building Plan Near Amalie Arena
SBD/9/Sponsorships Advertising Marketing
Published March 9, 1998
Flip Wilson's "Reverend LeRoy" character is being "reincarnated" for a Fox Sports Stanley Cup spot directed by Spike Lee (N.Y. DAILY NEWS, 3/8). An trailer for Lee's "He Got Game" aired during the Bulls-Knicks game on NBC Sunday. The film opens May 1 (THE DAILY)....MLBers John Smoltz, John Olerud and Alex Fernandez are part of a commercial campaign for the Boys and Girls Clubs of America, MLB's national charity (MLB)....The NHL Wild, in conjunction with First USA bank, are offering a Minnesota Wild MasterCard affinity card. The partnership with First USA is the first for the franchise (Wild). Also in St. Paul, Charley Walters wrote that General Mills "is considering putting" the Wild's uniform unveiling on a Wheaties box (PIONEER PRESS, 3/8).