Medical Community Upset With NHL Assertions NBC's Request To Alter Parade Order Denied Brandon Discusses Bills-Sabres Dual Presidency Cubs' Chapman "Tone Deaf" Talking To Media Bettman Denies Link Between Concussions, CTE Twins Hire Korn Ferry To Help With GM Position MLB Warns Yasiel Puig On Shoes Sale Says White Sox Put Business Ahead Of Winning U.S. Cellular Field To Host Rare Music Festival MasterCard Draws Social Exposure During MLB ASG
SBD/9/Sponsorships Advertising Marketing
Published March 9, 1998
Flip Wilson's "Reverend LeRoy" character is being "reincarnated" for a Fox Sports Stanley Cup spot directed by Spike Lee (N.Y. DAILY NEWS, 3/8). An trailer for Lee's "He Got Game" aired during the Bulls-Knicks game on NBC Sunday. The film opens May 1 (THE DAILY)....MLBers John Smoltz, John Olerud and Alex Fernandez are part of a commercial campaign for the Boys and Girls Clubs of America, MLB's national charity (MLB)....The NHL Wild, in conjunction with First USA bank, are offering a Minnesota Wild MasterCard affinity card. The partnership with First USA is the first for the franchise (Wild). Also in St. Paul, Charley Walters wrote that General Mills "is considering putting" the Wild's uniform unveiling on a Wheaties box (PIONEER PRESS, 3/8).