U.S. Wins Its First World Baseball Classic Budweiser Unveils Limited Edition MLB Team Cans Longtime MLB Manager Dallas Green Passes Away MLB Cards Fans Can Attend Any Game For Monthly Fee Former Bulls GM Krause Passes Away At 77 Labatt Inks Five-Year Deal At Little Caesars Arena Bonds Returns To Giants As Special Advisor Minding My Business: White Sox' Brooks Boyer Bettman: Assume No NHL Participation In '18 Olympics Orioles' Brady Anderson Has Unique Position
SBD/9/Sponsorships Advertising Marketing
Published March 9, 1998
Flip Wilson's "Reverend LeRoy" character is being "reincarnated" for a Fox Sports Stanley Cup spot directed by Spike Lee (N.Y. DAILY NEWS, 3/8). An trailer for Lee's "He Got Game" aired during the Bulls-Knicks game on NBC Sunday. The film opens May 1 (THE DAILY)....MLBers John Smoltz, John Olerud and Alex Fernandez are part of a commercial campaign for the Boys and Girls Clubs of America, MLB's national charity (MLB)....The NHL Wild, in conjunction with First USA bank, are offering a Minnesota Wild MasterCard affinity card. The partnership with First USA is the first for the franchise (Wild). Also in St. Paul, Charley Walters wrote that General Mills "is considering putting" the Wild's uniform unveiling on a Wheaties box (PIONEER PRESS, 3/8).