Yanks Set To Benefit From New MLB CBA Analyzing MLB's New CBA & Spending Limits NBC Signs Eight-Year Deal With USA Track & Field MLB, MLBPA Come To Terms On New CBA A's Ballpark Talks To Pick Up Pace With New CBA? MLB Takes Home-Field Advantage Off ASG NHLPA Likely Turning Down Olympic Offer MLB CBA Talks Reach Into Early-Morning Hours Mets Pay Big To Bring Back Cespedes MLB Refutes Report '17 Will Be Final WBC
SBD/9/Sponsorships Advertising Marketing
Published March 9, 1998
Flip Wilson's "Reverend LeRoy" character is being "reincarnated" for a Fox Sports Stanley Cup spot directed by Spike Lee (N.Y. DAILY NEWS, 3/8). An trailer for Lee's "He Got Game" aired during the Bulls-Knicks game on NBC Sunday. The film opens May 1 (THE DAILY)....MLBers John Smoltz, John Olerud and Alex Fernandez are part of a commercial campaign for the Boys and Girls Clubs of America, MLB's national charity (MLB)....The NHL Wild, in conjunction with First USA bank, are offering a Minnesota Wild MasterCard affinity card. The partnership with First USA is the first for the franchise (Wild). Also in St. Paul, Charley Walters wrote that General Mills "is considering putting" the Wild's uniform unveiling on a Wheaties box (PIONEER PRESS, 3/8).