Vox, NBC Sports To Work On "SNF" Content NBCSN Doesn't Go To Stars-Blues In Home Markets MLB Yet To Decide On Puerto Rico Series IIHF's Fasel Not Confident In NHL Oly Participation NHL Playoff Viewership Down Slightly KBZT Lands Radio Rights For Padres A's Pitching Monthly Ticket Subscription Buccigross' OT Challenge A Fixture For Hockey Fans MLB Teams Embracing Garden Gnomes White Sox Keeping Pace With Cubs In Chicago
SBD/9/Sponsorships Advertising Marketing
Published March 9, 1998
Flip Wilson's "Reverend LeRoy" character is being "reincarnated" for a Fox Sports Stanley Cup spot directed by Spike Lee (N.Y. DAILY NEWS, 3/8). An trailer for Lee's "He Got Game" aired during the Bulls-Knicks game on NBC Sunday. The film opens May 1 (THE DAILY)....MLBers John Smoltz, John Olerud and Alex Fernandez are part of a commercial campaign for the Boys and Girls Clubs of America, MLB's national charity (MLB)....The NHL Wild, in conjunction with First USA bank, are offering a Minnesota Wild MasterCard affinity card. The partnership with First USA is the first for the franchise (Wild). Also in St. Paul, Charley Walters wrote that General Mills "is considering putting" the Wild's uniform unveiling on a Wheaties box (PIONEER PRESS, 3/8).