Rogers Wins World Cup Of Hockey TV Rights NBC Sells Out Of Super Bowl Ad Inventory Phillies Shake Up Front Office Glendale On Pace To Lose $8.8M On Arena Deal Hornets To Raise Season-Ticket Prices MLB May Not Let Players Take Part In Tourney D-Backs' Payroll High For Team, Low For MLB NBC To Focus On Super Bowl, Not Deflategate Hillsborough County Hires Firm With MLB Ties Canadian Viewership Down For NHL ASG
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Published March 9, 1998
Flip Wilson's "Reverend LeRoy" character is being "reincarnated" for a Fox Sports Stanley Cup spot directed by Spike Lee (N.Y. DAILY NEWS, 3/8). An trailer for Lee's "He Got Game" aired during the Bulls-Knicks game on NBC Sunday. The film opens May 1 (THE DAILY)....MLBers John Smoltz, John Olerud and Alex Fernandez are part of a commercial campaign for the Boys and Girls Clubs of America, MLB's national charity (MLB)....The NHL Wild, in conjunction with First USA bank, are offering a Minnesota Wild MasterCard affinity card. The partnership with First USA is the first for the franchise (Wild). Also in St. Paul, Charley Walters wrote that General Mills "is considering putting" the Wild's uniform unveiling on a Wheaties box (PIONEER PRESS, 3/8).