MLB Cardinals, FS Midwest Reach New Deal Bridgestone, NHL Renew Sponsor Deal Sources: Josh Elliott Could Return To ABC A's Reportedly Holding "Positive" Ballpark Talks Royals Getting Aggressive With More Trades Bills' Brandon Replaces Black As Sabres President Social Studies: Twins President Dave St. Peter NHL Faces Several Off-Ice Incidents This Summer End Coming For Tigers' Big-Spending Era? Coyotes, Suns Discussed Sharing New Arena
SBD/9/Sponsorships Advertising Marketing
Published March 9, 1998
Flip Wilson's "Reverend LeRoy" character is being "reincarnated" for a Fox Sports Stanley Cup spot directed by Spike Lee (N.Y. DAILY NEWS, 3/8). An trailer for Lee's "He Got Game" aired during the Bulls-Knicks game on NBC Sunday. The film opens May 1 (THE DAILY)....MLBers John Smoltz, John Olerud and Alex Fernandez are part of a commercial campaign for the Boys and Girls Clubs of America, MLB's national charity (MLB)....The NHL Wild, in conjunction with First USA bank, are offering a Minnesota Wild MasterCard affinity card. The partnership with First USA is the first for the franchise (Wild). Also in St. Paul, Charley Walters wrote that General Mills "is considering putting" the Wild's uniform unveiling on a Wheaties box (PIONEER PRESS, 3/8).