Buss' Decision To Fire Her Brother Hits Home PR Experts Talk Handling Of Dolan-Oakley Crisis Kings Cite Culture Change For Trading Cousins NBA ASG Has Best Viewership Since '13 Silver Wants NBA All-Star Game In Charlotte NBC Criticized For Airing Avalanche-Sabres Silver Says Age Minimum Needs To Be Studied New Orleans Praised For Hosting NBA All-Star Weekend Nike Uses Davis For ASG Weekend "Equality" Ads New NBA Jersey Deals Could Signal Changing Market
SBD/9/Sponsorships Advertising Marketing
JORDAN GOES RETRO AT MSG AS NIKE EARNS QUALITY FREE EXPOSURE
Published March 9, 1998
In honor of what was potentially his last game at MSG, Michael Jordan wore his original Air Jordans during the Bulls-Knicks game Sunday on NBC. The shoes were visible throughout the telecast and received mention before tipoff and in the first, second and fourth quarters as well as at halftime. In the first quarter, after a Jordan jumper, NBC's Isiah Thomas said, "It must be the shoes." In the second-quarter, NBC's Ahmad Rashad reported that the original Air Jordans were size 12 1/2, but Jordan now is a 13 1/2. Jordan had a pair of the '97-98 Air Jordans (shown on camera) in case he needed them. In the fourth quarter, NBC showed a close-up of the old Air Jordans being worn by Michael. Jordan, after the game: "My feet are killing me, but it was fun, though. It was fun" ("NBA on NBC," 3/8). MORE FUN: The N.Y. DAILY NEWS' back page features the old Air Jordans under the header, "Really Big Shoe -- Jordan rips Knicks in rookie sneakers .. for old time's sake." Mike Lupica, on the original Nike Air Jordans: "They will probably put them back on the market tomorrow. He has not just been the greatest player of all time. He has also been the greatest marketing agent" (N.Y. DAILY NEWS, 3/9). Bulls G Steve Kerr: "I was betting guys he'd take them off at some point. Then he hit his first four shots." More Kerr: "I thought, 'Is he nuts?' Did you see those things? They looked like pieces of cardboard put together. It's amazing how far the shoe industry has come" (NEWSDAY, 3/9). BULLS' BIG BEEF: The "Beef Wennington" sandwich at Chicago-area McDonald's has made Bulls C Bill Wennington the team's "burger king," according to Elliott Harris of the CHICAGO SUN-TIMES. The sandwich is a 1/4 lb. hamburger with cheese, bacon, pickles, onions, mustard and BBQ sauce. Wennington: "I thought about adding tomato and lettuce to it but opted against it. ... I just think the burger was good as it was. Marketing-wise, a lot of people don't like tomatoes. I do like tomatoes, but I felt it would take away from the flavor of the barbecue sauce" (SUN-TIMES, 3/8).