CBS/NFL Net See Gains For "TNF" Overnight Chicago May Bid To Host '19, '20 X Games Bayless: ESPN Offered "MNF" Segment To Stay Could Nike Golf Apparel Presence Increase? ESPN Service Could Offer Specific Sports, Seasons PGA Tour Eyes Possible Schedule Changes Portland To Host Phil Knight Invitational Tourney Finchem Says Tour Will Stay In NC Week 2 "MNF" Overnight Drops Again Oregon-Nebraska Highlights Nike-Adidas Battle
SBD/9/Sponsorships Advertising Marketing
ADVISORS WARN: CASEY MARTIN YOU BETTER, WATCH YOUR SPEED
Published March 9, 1998
Casey Martin has not, "contrary to rumors," signed endorsement deals with any companies to promote their product on his golf cart, according to Mark Soltau of CBS SportsLine. Martin's attorney, William Wiswall: "We've decided to let that issue go. I'm sure there's some manufacturers that would be interested. That option might be open later on." Wiswall said that the cart will be ad- free through the Nike Shreveport Open, April 9-12, and that the he and the PGA are "close to finalizing" a deal "about the restrictions of riding a cart" (CBS SportsLine, 3/9). Martin's agent, Chris Murray, said no deal would be made with a cart company "for at least another two months" (Jayne Custred, HOUSTON CHRONICLE, 3/8). After finishing the Greater Austin Open yesterday, Martin is scheduled to play today at a fund-raiser for his alma mater, Stanford Univ., followed by a trip to N.Y. tomorrow through Thursday. While in N.Y., Martin will have a press conference to officially announce his endorsement deal with Hartford Life Insurance and attend the ESPN Magazine launch party (N.Y. POST, 3/9). UNPRECEDENTED EXPOSURE: Martin's performance at the Nike Tour's Greater Austin Open was covered during the weekend by all the major news outlets, with TV coverage from ESPN, CNN/SI, Fox Sports News and print coverage from most of the major market newspapers. The Nike Tour was profiled by Mark Cannizzaro in Sunday's N.Y. POST under the header "Fairway To Heaven" with the sub-header "On Nike Tour, 'minor-leaguers' dream of stardom" (N.Y. POST, 3/8).