SBD/9/Sponsorships Advertising Marketing


          Casey Martin has not, "contrary to rumors," signed
     endorsement deals with any companies to promote their
     product on his golf cart, according to Mark Soltau of CBS
     SportsLine.  Martin's attorney, William Wiswall: "We've
     decided to let that issue go.  I'm sure there's some
     manufacturers that would be interested.  That option might
     be open later on."  Wiswall said that the cart will be ad-
     free through the Nike Shreveport Open, April 9-12, and that
     the he and the PGA are "close to finalizing" a deal "about
     the restrictions of riding a cart" (CBS SportsLine, 3/9). 
     Martin's agent, Chris Murray, said no deal would be made
     with a cart company "for at least another two months" (Jayne
     Custred, HOUSTON CHRONICLE, 3/8).  After finishing the
     Greater Austin Open yesterday, Martin is scheduled to play
     today at a fund-raiser for his alma mater, Stanford Univ.,
     followed by a trip to N.Y. tomorrow through Thursday.  While
     in N.Y., Martin will have a press conference to officially
     announce his endorsement deal with Hartford Life Insurance
     and attend the ESPN Magazine launch party (N.Y. POST, 3/9).
          UNPRECEDENTED EXPOSURE: Martin's performance at the
     Nike Tour's Greater Austin Open was covered during the
     weekend by all the major news outlets, with TV coverage from
     ESPN, CNN/SI, Fox Sports News and print coverage from most
     of the major market newspapers.  The Nike Tour was profiled
     by Mark Cannizzaro in Sunday's N.Y. POST under the header
     "Fairway To Heaven" with the sub-header "On Nike Tour,
     'minor-leaguers' dream of stardom" (N.Y. POST, 3/8).

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