SBD/9/Leagues Governing Bodies

SEEMS LIKE TEEN SPIRIT: COREL WTA TOUR TOUTS LOOKS/BRAINS

          The Corel WTA Tour and women's tennis is "deeper, more
     diverse and often features matchups that are more intense
     and entertaining than those played on the men's tour,"
     according to USA TODAY's Doug Smith in a sports cover-story. 
     Tour CEO Bart McGuire: "Attendance is up everywhere, and
     television ratings are very good."  The Tour drew 20,000
     fans over the weekend for the early-round matches at Indian
     Wells, CA, for the Evert Cup and "large crowds" are expected
     this week even though the Newsweek Champions Cup men's event
     begins today at the same site.   Besides Steffi Graf and
     Monica Seles, the Tour also has five teen stars with
     endorsement pacts that "made each of them a millionaire." 
     Martina Hingis is with Sergio Tacchini; Venus Williams is
     with Reebok; her sister Serena is with Puma; Anna Kournikova
     is with adidas and Mirjana Lucic is with Fila.  The teen
     stars have also been featured in women's glamour magazines
     and hit the late-night talk show circuit.  McGuire: "Not
     only do we have high quality players, but we have players
     who are articulate and are good copy" (USA TODAY, 3/9). 
          WANTED: TITLE SPONSOR FOR WOMEN'S TOUR: The Tour is
     currently searching for a new title sponsor to replace
     Corel, which is in the "final months" of its deal.  IMG's
     Stephanie Tolleson, leading the search, is "confident she
     soon will find a suitable replacement."  Tolleson: "We want
     to find the right partner for tennis and not someone who
     will just spend the sponsorship fee" (USA TODAY, 3/9).  
          EVENT MOVING? In New Haven, Dave Solomo reported that
     the Pilot Pen Int'l tourney in CT is "negotiating" with the
     USTA and promoters of the U.S. Women's hardcourt tournament
     in Stone Moutain, GA, about moving the event to New Haven to
     be played at the CT Tennis Center from August 24-30.  The
     men's and women's tournaments would be held in back-to-back
     weeks, instead of simultaneously (NEW HAVEN REGISTER, 3/8).

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