CFP, Cowboys Playoffs Could Conflict Fox Sports Needs Longer World Series NFL Conducting Market Research In L.A. MLB Files Opposition In Ongoing MASN Dispute Nate Silver Looks To Video To Raise Traffic Duke, SAP To Launch New Online Stats Page Brits Driving NBC Soccer Coverage In U.S. App Review: NHL For iPhone C-SPAN To Air Blackmun Speech, College Panels NFL Media Notes
Upcoming Conferences and Events
OLYMPIC CURLING CHAMPION: CBS SWEEPS ITS WAY TO RATINGS WIN
Published March 5, 1998
CBS on Wednesday declared an "easy" February sweeps victory in total households and key demos "[d]espite disappointing ratings for the Winter Olympics," according to Rich Katz of DAILY VARIETY. Nielsen Research showed that with one night left in sweeps period, CBS averaged a 14.1/22 in households, beating NBC's 9.5/15, Fox's 8.0/12 and ABC's 7.9/12. CBS was up 43% from the February '97 sweeps, while NBC was down 17%, ABC off 19%, and Fox down 1%. CBS TV President Leslie Moonves said that the Olympics had a "positive effect" on other parts of the net's schedule, noting ratings improvements for "Late Show" with David Letterman and "The Grammy Awards" (DAILY VARIETY, 3/5). PAYING FOR PIGSKIN: Moonves also addressed the network's ongoing attempt to "convince affiliates" to help pay CBS's $4B NFL bill, saying that despite resistance from some station owners, the network "wasn't worried." Moonves: "There are certain mavericks out there speaking out. We know we are going to successfully get our affiliates to contribute to football" (DAILY VARIETY, 3/5).