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OLYMPIC CURLING CHAMPION: CBS SWEEPS ITS WAY TO RATINGS WIN
Published March 5, 1998
CBS on Wednesday declared an "easy" February sweeps victory in total households and key demos "[d]espite disappointing ratings for the Winter Olympics," according to Rich Katz of DAILY VARIETY. Nielsen Research showed that with one night left in sweeps period, CBS averaged a 14.1/22 in households, beating NBC's 9.5/15, Fox's 8.0/12 and ABC's 7.9/12. CBS was up 43% from the February '97 sweeps, while NBC was down 17%, ABC off 19%, and Fox down 1%. CBS TV President Leslie Moonves said that the Olympics had a "positive effect" on other parts of the net's schedule, noting ratings improvements for "Late Show" with David Letterman and "The Grammy Awards" (DAILY VARIETY, 3/5). PAYING FOR PIGSKIN: Moonves also addressed the network's ongoing attempt to "convince affiliates" to help pay CBS's $4B NFL bill, saying that despite resistance from some station owners, the network "wasn't worried." Moonves: "There are certain mavericks out there speaking out. We know we are going to successfully get our affiliates to contribute to football" (DAILY VARIETY, 3/5).