Expectations High For NASCAR On NBC Female Audience Strong For World Cup What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation
Published March 5, 1998
USC will host the '98 Pigskin Classic, featuring USC against Purdue at the L.A. Coliseum. The game will be aired August 30 on ABC (NACDA)....ESPN's "Baseball Tonight" will kick off its ninth season March 9, beginning with a week- long series of shows originating from the ESPN Club at Disney's BoardWalk in Orlando. ESPN Magazine senior writer Tim Kurkjian joins the show as a reporter (ESPN).... Cablevision Corp. is profiled by Verne Gay of MEDIAWEEK under the header, "Divining The Dolans: They've Created An Empire At Cablevision. But Some Wonder How Well The Emperors' New Clothes Will Fit" (MEDIAWEEK, 3/2 issue).