SBD/5/Sports Media


          USC will host the '98 Pigskin Classic, featuring USC
     against Purdue at the L.A. Coliseum.  The game will be aired
     August 30 on ABC (NACDA)....ESPN's "Baseball Tonight" will
     kick off its ninth season March 9, beginning with a week-
     long series of shows originating from the ESPN Club at
     Disney's BoardWalk in Orlando.  ESPN Magazine senior writer
     Tim Kurkjian joins the show as a reporter (ESPN)....
     Cablevision Corp. is profiled by Verne Gay of MEDIAWEEK
     under the header, "Divining The Dolans: They've Created An
     Empire At Cablevision. But Some Wonder How Well The
     Emperors' New Clothes Will Fit" (MEDIAWEEK, 3/2 issue).

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