KU, TWC Ink Deal For Tier-3 Rights Atlanta Radio Hosts Fired Over Morning Bit Mets, SNY Look For Audience Boost Media Notes NBA Finals Game 5 Overnight Down 9.5% U.S. Open Finale Gets 6.1 Overnight Scott Pioli Signs On As NBC Analyst NBC Affil Hears About Move To Pre-empt NHL ABC Earns 12.0 Overnight For Game 4 Dodgers Would Retain $6B Under Tentative TV Deal
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MEDIA NOTES
Published March 5, 1998
USC will host the '98 Pigskin Classic, featuring USC
against Purdue at the L.A. Coliseum. The game will be aired
August 30 on ABC (NACDA)....ESPN's "Baseball Tonight" will
kick off its ninth season March 9, beginning with a week-
long series of shows originating from the ESPN Club at
Disney's BoardWalk in Orlando. ESPN Magazine senior writer
Tim Kurkjian joins the show as a reporter (ESPN)....
Cablevision Corp. is profiled by Verne Gay of MEDIAWEEK
under the header, "Divining The Dolans: They've Created An
Empire At Cablevision. But Some Wonder How Well The
Emperors' New Clothes Will Fit" (MEDIAWEEK, 3/2 issue).




