DESPITE AGGRESSIVE BID FROM KFRC, 49ERS NOT KGO-ING ANYWHERE
Published March 5, 1998
KGO-AM "fended off a sizable bid" from KFRC-AM yesterday and signed a new radio rights deal with the 49ers, retaining the team's rights which it has held for the past 11 years, reports Susan Slusser of the S.F. CHRONICLE. The three-year deal is said to be worth "just over" $5M per year, an increase of "more than" 40% from the last deal. KFRC, a CBS Station Group, would have given the team an FM outlet for simulcast purposes, and had "promised a wealth of marketing and promotion opportunities." KGO, however, teamed up with NC-based sports syndication business Capitol Broadcasting "to match KFRC's bid." Capitol will sell ad time and will also "expand the 49ers broadcast network," which currently includes 36 markets (S.F. CHRONICLE, 3/5).