MASN Taking Aim At MLB Advance To Nats Jeter Played No Role In Woods' Tribune Piece Twitter Impact On Sports Reporting Keeps Growing NBC Sports Sees Big F1 Gains Media Notes ESPN Draws Lowest "MNF" Rating Of '14 Finebaum Hosting Call-In Show During Iron Bowl FS North's Ratings Decline For Twins Games Continues App Review: Cavaliers For iPhone Cowboys-Giants Rating Lower On NBC
DESPITE AGGRESSIVE BID FROM KFRC, 49ERS NOT KGO-ING ANYWHERE
Published March 5, 1998
KGO-AM "fended off a sizable bid" from KFRC-AM yesterday and signed a new radio rights deal with the 49ers, retaining the team's rights which it has held for the past 11 years, reports Susan Slusser of the S.F. CHRONICLE. The three-year deal is said to be worth "just over" $5M per year, an increase of "more than" 40% from the last deal. KFRC, a CBS Station Group, would have given the team an FM outlet for simulcast purposes, and had "promised a wealth of marketing and promotion opportunities." KGO, however, teamed up with NC-based sports syndication business Capitol Broadcasting "to match KFRC's bid." Capitol will sell ad time and will also "expand the 49ers broadcast network," which currently includes 36 markets (S.F. CHRONICLE, 3/5).