SBD/5/Sports Media

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  • DESPITE AGGRESSIVE BID FROM KFRC, 49ERS NOT KGO-ING ANYWHERE

              KGO-AM "fended off a sizable bid" from KFRC-AM
         yesterday and signed a new radio rights deal with the 49ers,
         retaining the team's rights which it has held for the past
         11 years, reports Susan Slusser of the S.F. CHRONICLE.  The
         three-year deal is said to be worth "just over" $5M per
         year, an increase of "more than" 40% from the last deal.
         KFRC, a CBS Station Group, would have given the team an FM
         outlet for simulcast purposes, and had "promised a wealth of
         marketing and promotion opportunities."  KGO, however,
         teamed up with NC-based sports syndication business Capitol
         Broadcasting "to match KFRC's bid."  Capitol will sell ad
         time and will also "expand the 49ers broadcast network,"
         which currently includes 36 markets (S.F. CHRONICLE, 3/5).
    
    

    Print | Tags: CBS, San Francisco 49ers, Media, Viacom
  • INJUNCTION FREEZES PENGUINS PLANS: FSP TO AIR TONIGHT'S GAME

              Fox Sports Pittsburgh announced that Allegheny County,
         PA, Judge Judith Friedman entered an immediate injunction
         yesterday, barring the Penguins from implementing the
         termination of their telecast agreement with Fox Sports
         Pittsburgh (FSP).  The injunction orders the team to comply
         fully with the telecast rights agreement.  FSP will televise
         tonight's Penguins-Red Wings game as scheduled (FSP).  In
         Pittsburgh, David Brown reports that the team said it did
         not attend the meeting with Friedman "because they did not
         receive notice of it."  Friedman has scheduled a hearing
         Friday afternoon on the dispute, which led Penguins Owners
         Roger Marino and Howard Baldwin to announce they were
         dropping FSP and planning to start their own local sports
         network.  FSP Senior VP/Legal Matters Dan Fawcett said the
         network has deposited $600,000 with the court as a "good-
         faith measure" in case it is found to owe the disputed fees. 
         Marino, on the team's planned network, called Marino Sports
         TV: "[I]f we're allowed to go through with this, we have a
         lot of confidence in it" (Pittsburgh TRIBUNE-REVIEW, 3/5).  
    
    

    Print | Tags: Detroit Red Wings, News Corp./Fox, Pittsburgh Penguins, Media
  • MEDIA NOTES

              USC will host the '98 Pigskin Classic, featuring USC
         against Purdue at the L.A. Coliseum.  The game will be aired
         August 30 on ABC (NACDA)....ESPN's "Baseball Tonight" will
         kick off its ninth season March 9, beginning with a week-
         long series of shows originating from the ESPN Club at
         Disney's BoardWalk in Orlando.  ESPN Magazine senior writer
         Tim Kurkjian joins the show as a reporter (ESPN)....
         Cablevision Corp. is profiled by Verne Gay of MEDIAWEEK
         under the header, "Divining The Dolans: They've Created An
         Empire At Cablevision. But Some Wonder How Well The
         Emperors' New Clothes Will Fit" (MEDIAWEEK, 3/2 issue).
    
    

    Print | Tags: ABC, Cablevision, ESPN, Media, Walt Disney
  • OLYMPIC CURLING CHAMPION: CBS SWEEPS ITS WAY TO RATINGS WIN

              CBS on Wednesday declared an "easy" February sweeps
         victory in total households and key demos "[d]espite
         disappointing ratings for the Winter Olympics," according to
         Rich Katz of DAILY VARIETY.  Nielsen Research showed that
         with one night left in sweeps period, CBS averaged a 14.1/22
         in households, beating NBC's 9.5/15, Fox's 8.0/12 and ABC's
         7.9/12.  CBS was up 43% from the February '97 sweeps, while
         NBC was down 17%, ABC off 19%, and Fox down 1%.  CBS TV
         President Leslie Moonves said that the Olympics had a
         "positive effect" on other parts of the net's schedule,
         noting ratings improvements for "Late Show" with David
         Letterman and "The Grammy Awards" (DAILY VARIETY, 3/5).
              PAYING FOR PIGSKIN: Moonves also addressed the
         network's ongoing attempt to "convince affiliates" to help
         pay CBS's $4B NFL bill, saying that despite resistance from
         some station owners, the network "wasn't worried."  Moonves:
         "There are certain mavericks out there speaking out.  We
         know we are going to successfully get our affiliates to
         contribute to football" (DAILY VARIETY, 3/5).
    
    

    Print | Tags: ABC, CBS, NBC, News Corp./Fox, NFL, Nielsen, Media, Viacom, Walt Disney
  • TAKE ME OUT TO THE VIDEO STORE: POLYGRAM TO PUSH MLB VIDEOS

              PolyGram's efforts in the sports video market are
         examined by Thomas Arnold in the L.A. TIMES.  Since taking
         over the NFL's home-video line in '92, PolyGram has grown
         that league's share of the market from a "meager" 5%, with
         annual sales of "fewer than" 200,000 units, to 22%, with the
         most recent Super Bowl tape alone "in line to sell more
         than" 300,000 units.  Now, having just signed a five-year
         deal with MLB, PolyGram Video President Bill Sondheim "has
         his sights on resuscitating" MLB's sports-video franchise,
         which presently accounts for "less than" 7% of the market.
         PolyGram plans to use the "same strategy it employed to
         drive football sales. ... Beef up the product with music,
         kids and brands.  Trim the catalog.  And, perhaps most
         important, launch intensive local marketing efforts in the
         teams' hometowns."  Sondheim admitted that MLB is "a lot
         harder sell" than the NFL, and said possible ideas include a
         "nostalgia line," a children's line and a "greatest hits of
         baseball."  Sondheim is also considering packaging the NFL
         and MLB in partnerships so that retailers can "dedicate
         square footage to us year-round and merely rotate the season
         in play with product and signage" (L.A. TIMES 3/5).
    
    

    Print | Tags: MLB, NFL, Media
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