SBD/5/Sports Industrialists


          WOMEN'S WORLD CUP: The '99 Women's World Cup Organizing
     Committee named four of its seven venue directors: SUSAN
     MARENOFF, formerly VP/Sales & Client Services at MSG, will
     run Giants Stadium; TIM LARKIN, who served as Manager of
     Stadium Ops for the Rose Bowl during World Cup '94, will
     head Foxboro Stadium;  MATT ALEXANDER, former Marketing Dir
     for the U.S. Senior Open golf championships, will handle
     Soldier Field, JIM TAYLOR, former Dir of Corporate
     Communications/Community Relations for the Trail Blazers,
     will head up the venue at Portland's Civic Stadium (WWOC).
          OTHER EXECS: The Braves extended the contract of GM
     JOHN SCHUERHOLZ through 2003.  His pact would have expired
     in '99 (Mult. 3/5)....The IHL Long Beach Ice Dogs named SKIP
     ALLUM Dir of PR.  Allum was at The Robbins Group, working on
     the Miller Lite/AVP Beach Volleyball Tour (Ice Dogs).
     ...DAVID MOSCA has been appointed VP/Sales of ANC Sports
     Enterprises. Mosca worked the last five years as Sales
     Manager for Sports Advertising Network Inc. (ANC Sports).
     ...FootAction USA named MARK LARDIE as VP/Senior Divisional
     Merchandise Manager for Footwear.  Lardie had been Exec VP/
     Merchandise Manager at Athlete's Foot since '96
     (FootAction)...."EXTRA"'s LAUREN SANCHEZ has joined the
     anchor team of Fox Sports News (FSN)....Indianapolis Motor
     Speedway named JEFF CHAPMAN as Dir of Marketing & Branding
     and JOHN KESLER and PEG CARNEY as Account Execs (IMS).

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